A website is essential for any business in today’s digital environment. If you own a company and don’t have a website, you’re undoubtedly missing out on business chances. A website is an all-in-one solutions package that can alleviate many business pain points like marketing, customer service, and so much more! Learn why a website is a must-have in 2021:
1. Your Customers Expect One
Customers want to be able to locate information about you on your company website now more than ever. Even if it’s to buy anything from their local store, most buyers conduct research online before purchasing. If you don’t have a website, it conveys the idea that your company is trapped in the Dark Ages, that you’re closed, or that you’re not interested in attracting new customers—none of which are messages you want to communicate!
2. Better Customer Engagement and Retention
Business means relationships, especially in service-oriented establishments. Customers will stick with you over the long run if you build a strong, trusted relationship with them. A website is an effective way to strengthen current relationships and build new ones, especially with the diverse array of tools available to connect and update your clientele with the latest developments and promotions. With a website, it’s easier to collect contact information so you can send email campaigns easily.
3. More Growth Opportunities
With a website, customers can see your previous work or the testimonials of satisfied customers. Think of your website as a 24/7 portfolio everyone can access anytime. This can help potential customers and investors make informed decisions on whether to partner up with your services.
4. Websites Are More Cost-Effective Than Traditional Advertising
Many small businesses that do not have a website rely on Yellow Pages ads or other forms of traditional advertising to promote themselves. But is buying an ad in an ever-shrinking and increasingly expensive directory the wisest use of funds? Websites are far less expensive than traditional advertising and have a wider reach.
A Few Tips on Improving Your Website’s Performance in 2021
Let’s look at some strategies to get started now that you know why you need a website. First and foremost, select a site hosting service. Several businesses offer both domain and hosting services.
1. Choose a Quality Web Hosting Provider
You can’t afford to have your website fall abruptly when it’s the focal point of your sales and marketing plan. It doesn’t cost much to have good web hosting, but it makes your site more reliable.
2. Optimize Your Website for Mobile Use
As mobile phones get more advanced, more and more people use them for everything, from social media to product research. For this reason, your website must be mobile responsive. If potential clients arrive at your site on a mobile device and find it difficult to read or navigate, they may abandon you in favor of a competitor.
3. Use SEO Best Practices To Improve Your Visibility
Even if you have the best website in your field, it won’t help you if people can’t find it. While you can pay for ads to attract traffic to your website, bringing free organic search traffic to your site is more cost-effective and productive in the long term.
We believe that “slow and steady wins the race” when it comes to surviving the online climate of 2021. A minor adjustment here and there can have a massive impact on your long-term success. With that in mind, if you don’t have a website yet or if you do, but it’s not being maintained adequately, it’s time to adapt and change with the times or risk being permanently left behind.
Varemar is a leading online advertising agency in New Jersey offering a wide range of services to help small to medium-sized businesses flourish in today’s volatile digital environment. Book a strategy session with us today!