Top 5 Digital Marketing Techniques for Improving Site Traffic

Website marketing is inarguably a requirement for modern business success. If you want to advertise your products online in a way that will reap a return, it’s important to be familiar with the digital marketing techniques that will make this possible. 

Digital marketing is one of the foundations of website marketing, which is why we’ll be sharing with you some of the most effective techniques that you should be using today.

Here are five of the best ways to market your website:

Focus on mobile presence

A huge proportion of consumers are now using mobile devices to search for products and information. Many of them have access to the internet almost everywhere they go. This accessibility is made possible by modern technology. With the continuous evolution of the smartphone industry, more and more users are getting their hands on the mobile medium.

If you want to drive more leads, you need to be meeting your customers where they are: their phones. Target the mobile market and increase your mobile presence. You can do this by optimizing your website for mobile and making sure that it can be accessed by users, regardless of what type of device they have.

Target social media users

One of the prominent reasons—if not the main one—that people use the internet is to connect with family and friends through social media networks. Of course, even social media has come a long way and are now acknowledging the potential of business advertisement and marketing in such platforms. Targeting social media users can prove to be beneficial to your website as they have a large share in the user market.

Use video and live-stream content

Video is probably the most consumed form of content online. It’s fast, it’s easy, and it’s entertaining. If you want to market your website, using video and live-stream content to pique the interest of your audiences is one of the best ways to do so. 

Another thing to keep in mind is that the interactive format of live streaming is an effective form of user engagement. It allows you to create a more relatable brand and one that easily resonates with the audience.

Follow up with leads via email

It used to be that email was just the innovative version of sending letters to family and friends. However, email has evolved tremendously and is probably more beneficial to brands and businesses today than the average user. Since messaging apps and social media platforms already improved connectivity for users, there’s no need for them to craft a letter and send it through email.

Today, users are likely to check their email accounts for subscription announcements and more. Your brand may very well benefit from a good email marketing strategy that will keep your company at the forefront of consumers’ minds.

Make a connection with podcasts

Radio is slowly fading into oblivion while podcasts grow in popularity. This type of media is available on-demand and is incredibly flexible. If you want to market your brand, develop a reputation as an industry leader, and spark interesting conversations, a podcast may be the way to go. Having a podcast will also increase your brand’s “human” aspect, allowing you to engage easily and interact with your listeners.


Digital marketing is one of the foundations of website marketing. However, that doesn’t mean it has to be tedious and daunting. The above techniques are some of the fun and innovative digital marketing strategies that can help improve your site traffic and solidify your brand’s stance as the top in its industry.

Varemar is a digital marketing agency in New Jersey that aims to help brands share their voice. If you require digital marketing services—be it web design or SEO—get in touch with us today!