Conversions are important for the website of any business. That’s pretty much the point of having one, after all: information and sales. However, in some cases, a website isn’t able to make the most of its means to have a better conversation rate.
A good way to get this done is by using the landing page to really elevate things. Read on to learn about handy tips for conversation rate boosting through your landing page:
Have Social Media icons to Promote Shares
The sheer power that social media holds has proven itself time and time again for various companies and organizations worldwide. It affords a great opportunity for your content to be found by a wide audience. Make sure your website’s landing page has social sharing buttons. That way, your landing page will get more visitors; in turn, you could also end up with likes and follows from social media channels.
Keep Your Headline Concise and Interesting
One of the cornerstones of a great landing page is a solid headline. It’s what potential leads will really gravitate to, and it can push them to get things done. Make sure that the headline is attention-catching and it’s a clear form of communication, too.
Many marketers have different strategies on what kind of headline will appeal to their audience. Whatever it ends up being, don’t lose sight of the value proposition. You have to be able to let your viewers see or understand immediately why your brand, service, or company is the best choice to make.
Make Sure the Landing Page’s “Look” Is in Line with the Industry Your Business Is In
If you are in the fashion industry, it would be pointless to choose the construction template for your fashion business website. Similarly, if you are in the construction business, it would be pointless to choose the fashion template for your construction business website. When you pick a template for a landing page, you should consider your industry’s best practices!
For example, if you have a fashion magazine, choose a template that has been designed for fashion and publishing companies.
Use a Short Video to Explain Your Product or Service to Others
Even if you don’t have a TikTok account, you’ve at least heard of the video-sharing platform. While it’s often associated with entertainment, it can also get quite educational. The whole premise is creating a short-form video that delivers fast facts in a delightful way that’s bite-sized and easy to share. It’s a sleeper hit of a marketing tool if you know how to use it well.
Make the most of the resources available to you. It doesn’t have to be an attempt at making a dance trend of some sort. Frequently asked questions presented in a creative way will spread brand awareness while giving people more information about your company or organization. The best part is, these videos are often easy to embed in landing pages.
Conclusion
Conversion rates are high-value for businesses, which is why digital spaces are valuable to their overall profit. A great way to make the most of a website is through its landing page. Great ways to do this are to use a short video, have social media icons to make sharing convenient, and make sure the landing page looks in line with the industry and business.
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