The dos and don’ts of pay-per-click (PPC)

Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website and increase conversions. However, if you’re not careful, it can also be a waste of time and money. In this blog post, we’ll take a look at the dos and don’ts of PPC advertising to help you get the most out of your campaigns.

The Dos of PPC Advertising

1. Do research and choose the right keywords.

One of the most important things you can do when setting up a PPC campaign is to choose the right keywords. This means doing research to find the keywords that your target audience is searching for and then creating ads that target those keywords.

2. Do create compelling ads.

Your ads need to stand out and grab the attention of your target audience. This means creating ads that are visually appealing, have strong headlines and calls-to-action, and are relevant to the keywords you’re targeting.

3. Do track and analyze your results.

To get the most out of your PPC campaigns, you need to track and analyze your results. This means keeping an eye on your click-through rates, conversion rates, and other metrics to see what’s working and what’s not.

The Don’ts of PPC Advertising

1. Don’t ignore your budget.

PPC advertising can be expensive, so it’s important to set a budget and stick to it. If you don’t, you can quickly end up spending more than you can afford.

2. Don’t ignore negative keywords.

Negative keywords are keywords that you don’t want your ads to show up for. For example, if you sell new cars, you might want to exclude keywords like “used cars” or “rental cars” from your campaign. Ignoring negative keywords can lead to wasted clicks and a lower ROI.

3. Don’t set it and forget it.

PPC advertising requires ongoing monitoring and optimization. If you set up your campaign and forget about it, you’re likely to miss out on opportunities to improve your results.

At Varemar, we can help you research and choose the right keywords, create compelling ads, track and analyze your results, and optimize your campaigns for maximum ROI. Contact us today to learn more about how we can help you improve your PPC advertising!