The Advantages of Social Media Marketing for Businesses

According to Statista, there are currently more than 3.6 billion social media users worldwide. And as most people are still hesitant to leave the comfort of their own homes due to the pandemic, we can expect this number to continuously increase over the next few months.

With that said, it doesn’t take a rocket scientist to figure out how beneficial social media marketing can be for businesses. But, how will creating social media accounts for your company actually help your business grow?

We’ll be listing down several advantages you get to enjoy through social media marketing.

Broader Target Market

Statistics show that an average of 80 percent of consumers heavily relies on social media for purchasing information. This means that most people take social media ads and engagements into consideration before making purchases.

With that said, it’s obvious that social media plays an important role in digital marketing. And without a social media account for your business, you’re missing out on a vast number of online users worldwide.

Cost-Efficient Advertising

Unlike other forms of advertising, it’s actually a lot easier and cheaper to advertise products via social media. It’s also a lot less tedious than creating traditional campaign ads and the like. Not only that, you can engage with a considerably wider audience with just a few bucks.

It’s also a lot easier to monitor your progress as metrics regarding views and ads are transparent. This means you can work on areas where you’re doing poorly and improve your strategy accordingly.

Increase in Brand Awareness

Billions of people use social media platforms. And by tapping into that world, you are given an opportunity to make more people aware of your brand. Because with social media, you can easily connect to more online shoppers to introduce your brand, product, or service.

Deeper Consumer Connection

Contrary to what most people think, social media is not just a tool to gather likes and followers. It’s also an effective platform for communication—one that you can use to connect to your customers and gain their trust. Aside from that, you can also use this as a tool to reach out to dissatisfied customers and turn things around for your company.


Social media is also a handy network for passing around information. Through this, you can stay informed and updated about trends and events, making it easier for your business to adapt no matter how fast-paced the world is. You can use this to your advantage by using trends to attract more customers, collaborate with different brands to create something amazing, and more.

With billions of users and a wide array of applications, social media can undoubtedly help you achieve great heights when it comes to increasing brand awareness, profit, and revenue. If used correctly, social media platforms can become a powerful tool for business growth. 

So, if you want to maximize your business’s social media marketing, this digital marketing agency in New Jersey is the right partner for you. Contact us at Varemar so you can revamp your digital marketing strategy today.