The 4 Key Principles of Successful Digital Marketing

Now more than ever, digital marketing has become an essential field of business. As many establishments flock to the online marketplace, the landscape of internet commerce has simultaneously become more lucrative and competitive than ever before. 

While every strategy should be unique and tailored to your business, this is easier said than done. Many novices in the field of online commerce might rely on certain misconceptions and make a lot of costly mistakes in the beginning. 

To save money on such mistakes, here are some principles of digital marketing to live by when promoting your online business: 

1. Set realistic and measurable goals

There are a few aspects of digital marketing that aren’t measurable by numbers in some way. While the numbers aren’t always markers of success, they can inform future strategies that can lead to it. 

At the end of the day, the greatest measure of success is successful conversions, but there are other indicators to look into to determine whether or not you’re doing well with a particular digital marketing campaign. These include engagements on your social media, website visits, organic searches, and more.

Set a realistic number for all the metrics you find relevant and aim for them. As the circumstances change, adjust these numbers accordingly. 

2. Understand your target audience

Many people make the mistake of assuming that their target market for a digital marketing campaign is literally everyone with internet access, but this often yields thin results, as it is an unrealistic expectation. 

Do your research, whether it’s through surveys, interviews, or focus groups, and ask yourself who stands to benefit from your campaign the most and who is most likely to show interest. 

A marketing campaign that doesn’t understand its target audience is like casting a net over too wide an area. You are likely to have more success from a more strategic and focused approach.

3. Get deep into your data

Data is perhaps one of the most important tools in digital marketing. Not only can it be a measure of success, but the proper analysis of your data can also inform your strategies and help you decide what your next step should be.

For example, you can examine which products are the most successful on your website. From there, you can rearrange your inventory as necessary, saving more money and gaining more profit.

You can also try to determine the difference between visitors who don’t buy anything versus visitors who end up as conversions. 

While data is just one aspect of digital marketing, it is definitely not one you can ignore or be lax with. Data is the metric by which your business goals can be set and how more focused strategies involving your target market can be designed.

Make sure to analyze and observe the data for more efficient operations and better profits.

4. Be patient

The speed at which the internet operates can give entrepreneurs the wrong impression about a campaign’s ability to deliver fast results. Depending on how old and established the business is, marketing endeavors will usually take time.

Hoping for immediate results from a marketing campaign is like hoping that the seeds you’ve planted will grow into trees faster. Lucrative businesses and best-selling products, more often than not, are the product of hard work and patience rather than large explosions of interest. 


Whatever your product or service might be, and whatever marketing strategy you come up with, following these principles will give you a better chance at success. Pay attention to the data, know your target market, set realistic objectives, and be patient. All these can give your business the competitive edge it needs.

If you’re looking to have a successful digital marketing campaign, we, at Varemar in New Jersey, can help you achieve that. Send us a message today if you’d like to set up a meeting.