Email marketing is one of the most effective marketing methods businesses use. But sometimes, your subscribers don’t end up opening your emails. And one reason behind a sudden drop in open rates is email spam filters. If you don’t want your emails to end up in your subscribers’ spam folders, it’s best to follow these tips.

Avoid Using Misleading Subject Lines

Subject lines are what email spam filters focus on. It is a no-brainer why. The subject line is your first chance to get your subscribers to open your emails. If your subject line is misleading or deemed as clickbait, your subscribers will most likely not open it. 

It is best to avoid email spam filters by using a simple, straightforward subject line. A catchy or humorous subject line is also fine, but it should be relevant to the content of the email so that your subscribers will not get disappointed when they open the email. You should also avoid using certain trigger words in your email subject lines. Words and phrases like “free,” “bonus,” “instant,” “new,” “work at home,” and so forth should be avoided.

Don’t Attach Documents

A large part of your email’s message is in its content. If you send an email with an attachment, many of your subscribers might not open it. This is because email service providers, like Gmail, see your emails as spam when you send one with an attachment. Sending emails with attachments and expecting your subscribers to open them is a great way to lose your subscribers’ trust.

Always Use a Plain Text Version of the Email

It is best to use plain text versions of your emails when you send them via email. Plain text versions of your emails will be less likely to trigger email spam filters. This is because sometimes, email service providers will tag your emails with a label like “text only,” which is not a good thing.

You can also convert your HTML emails to plain text. You can request your email marketing solution provider to do so. You can also do it yourself.

Make Sure to Use the Right Subject Line Length

The length of your email subject lines also greatly affects your email’s deliverability rates. The best length for an email subject line is 50 characters. If you go beyond this limit, your emails will end up in your subscribers’ spam folders. If you want to make sure that your emails get delivered to your subscribers’ inboxes, make sure that your email subject lines have no more than 50 characters.

Use a Consistent Format for Your Email Headers

Your email headers have a big impact on your email’s deliverability rates. Aside from limiting the length of your email subject lines to at least 50 characters, you also have to make sure that your email headers have a consistent format across all your email messages. You might have to contact your email marketing solution provider first to have them reset or adjust your email headers. Otherwise, you do it yourself.

Final Thoughts

As a business owner, it is best to educate yourself on how to avoid email spam filters. This way, your inbox marketing campaigns will get the highest deliverability rates.

Improve your email marketing campaign with the help of Varemar. We are a digital marketing agency in New Jersey that can help you run effective email campaigns. Here at Varemar, we pride ourselves on making clients comfortable and giving them more time to focus on other areas of their business while we take care of their marketing efforts. Get in touch with us today!