Marketing Your Small Business through Social Media – Part 1

Small businesses have lesser traction than their bigger counterparts, but the playing field has been made equal with the advent of technology. There used to be a time when bigger and more experienced ventures had all the attention from customers, but social media had long since enabled up-and-comers to make a huge impact during their first few years.

Indeed, social media is a wonderful tool for startups; that is why their benefits cannot be overlooked.

If you want to know why you must market your small business through them, look no further than our pointers below.

1. Almost All of Your Target Market Is on Social Media as Well.

Although it is not a chartered fact, statistics show that the majority of Internet users spend more time on social media than on browsing the web. If your goal is to reach out to your potential customers, then you must find the ones that are active on social media.

The same applies to content marketing; if you want to attract more visitors to your site and make them more aware of your brand, you must leverage social media to get wider exposure.

2. It Can Help Boost Your Brand Recognition.

Being active on social media gives you more opportunities to develop your brand, making you more visible to current and potential guests. As mentioned above, you can boost your brand’s recognition as well as your website traffic.

In addition, working on your brand awareness can positively affect your sales and profits in the long term while having a great influence on your growth.

3. It’s Cost-Effective.

At some point in time, you will want to determine your budget for social media marketing. You can do the same with other activities, but by doing so, you are made to decide amongst your limited options. It is because social media marketing does not require you to invest thousands of dollars for it to take effect; all you need is a time frame and a few bucks to pay for social media ads.

4. It Can Build Your Credibility.

Social media platforms open you up to the public in a different way. They give you the chance to be more transparent in your business dealings, and it could be a great way to document your initiatives and good deeds as well. The more you have established a solid relationship with your audience, the more they are likely to trust you.

5. The Variety of Social Media Platforms Enables You to Reach Other Markets.

There is no such thing as one size fits all in the world of marketing. Your activities must be tweaked and tailored to suit the demands of your audience. If you are keen on reaching a different audience, some platforms can help you do so. The different social platforms may help you reach different demographics in varying markets, thus enabling you to give the impression that you are very well-represented.


Social media is a tool that can take you to the next level. It has helped many small ventures to be successful, so it’s time you found out how to use it properly as well. The brands that have garnered a huge following on different platforms have proven that social media marketing works.

Having said that, you must take a good look at your peers’ social media marketing strategies. It will help you see what works best and enable you to improve your own efforts.

If you are looking for a digital marketing agency in New Jersey that will help you market your small business, look no further than our expertise here at Varemar. We offer a wide range of services that will enable your business to reach more of your intended target market. Call us today and let us discuss how to boost your venture’s visibility to the next level!