Managing Your Online Reputation to Attract Talented Applicants

Are you struggling to find talented candidates to be a part of your workforce? If that’s the case, there are many reasons behind this. But one thing that is often overlooked by companies in the recruitment process is their reputation. 

Your reputation as a company plays a significant role in the quality of your applicants. If you struggle to get good ones, then your reputation is something you should look into. Fortunately, you can do this easily online. 

Online reputation management is not only for your target audience but also to attract applicants to strengthen your workforce. The key here is to start proactive online reputation management efforts. But how? Here’s a quick guide for you:

See How People See Your Company on Search Results

Have you tried Googling your company? If you haven’t yet, this is the first step to manage your online reputation. See how your company shows up in search results and what kind of information is out there. 

Why do you need to do this? Potential candidates will do the same thing. If they see bad reviews, an outdated website, or incorrect business details, it’s likely the candidate will get the impression that your company is sloppy. How your company appears on search results can deter applicants quickly. So, make sure you do a quick check and address them immediately if you see any issues. 

Spend Time on LinkedIn

To find the best candidates, you need to be where they are, and a lot of them are on LinkedIn. If your company doesn’t have an established LinkedIn page, then prioritize it. It will only take a few minutes to create an account and profile here. 

When you have an established LinkedIn profile, you can use it to show applicants who you are, what you’re about, and your company culture as well. Make sure you use custom photos and make sure all of your employees have their profiles up-to-date. 

Ride High-Traffic Websites

One of the best strategies to build a good online reputation, especially if you’re new, is to ride with high-traffic websites. You can do this by getting your website listed with them as well. 

For one, Glassdoor is a great place to tap into to have your business listed. The site lets former and current employees rate the company on experiences, environment, and salaries. They can also make recommendations to employers they have rated. That’s why Glassdoor is one of the sites applicants go to if they want to know more about a company. 

Don’t Stress Too Much Over Bad Reviews

If you have bad reviews, that’s fine. There’s no need to stress over it, but you shouldn’t ignore them completely. In fact, you need to address them because this will reflect on your company. 

Keep in mind that bad reviews happen, and even the most reputable company has them. When it comes to responding to bad reviews, you don’t need to respond to everything, especially if a review is only there to give hate. Only respond to reviews that will help you improve your services or performance.


Having talented employees in your workforce is crucial to your success. To attract the best applicants, take a look into your online reputation and manage it well. Online reputation management may seem easy, but not all businesses are well-versed with it. To help you handle your online reputation, it’s best to work with an agency that does just that.

Do you need help with your online reputation management in New Jersey? Varemar will help you show the world how great you are. Contact us and boost your online reputation today!