There has been a massive shift in people’s relationship with technology and devices in particular. Although, there are still some people that have yet to catch or acknowledge the reality of this shirt. Most of society, including businesses, have come to rely on devices, such as the smartphone. There are countless brands, types, and levels available for everyone today.
That said, this has forced businesses to level up and consider mobile devices across all marketing efforts. Your strategy and content must be easily viewable and accessible on as many devices as possible, particularly mobile devices.
Here are some ways to check whether your website is mobile-friendly or not:
When was the Last Redesign for Your Website?
Depending on your answer, you might already be able to tell if your website is mobile-friendly or not. Trends come and go, and technology is ever-evolving. In the span of just two or three years, the way things work and look can be drastically different. You need to constantly update and redesign your website, either in small ways or significant ways, to ensure that you can keep up. If your website is not updated, it could have a substantial impact on your customer’s experience.
If you’ve been updating your website regularly, there’s a high chance it’s functioning just fine on mobile. However, it’s still possible that mobile optimization has been put on the backburner despite the regular updates.
If you can’t remember the last time your website was updated, then it’s most likely barely passable on mobile. Making sure that your website is mobile-friendly can be challenging, even more so when your website hasn’t been updated in a long time. A lot can change in one year alone. Make it a habit to regularly refresh your website for your customers’ sake and your company’s.
What is Your Bounce Rate Like?
Bounce rate is the metric used to show the percentage of people that visit your website but leave without visiting other pages. In any scenario, you want this number to be as low as possible. High traffic means nothing if people are just going without exploring your website.
Now, your bounce rate doesn’t necessarily determine whether your website is mobile-friendly or not. However, a high bounce rate indicates that there is a problem or an issue with your website. This is equivalent to hundreds of people visiting your store daily, and yet your sales are low. There must be a reason for that, and it’s something you have to fix. One of the possible reasons for a high bounce rate might be your site’s responsiveness. A slow or unresponsive website can equal lousy customer service and, therefore, bad customer experience.
What is Your Experience with Your Site on the Phone?
One of the most important things you can do is test your products, services, and website. If you haven’t visited your website through your mobile, you’re ignorant of the possible issues that people are facing.
It can be hard to get help for a problem that you’re unaware of. The best way to create a great customer experience is by being a customer yourself. Think about what they value and need when they visit your website. You can pick up on plenty of issues yourself just by visiting the site. Make it a habit to check on your website regularly.
It’s no surprise that more than half of web traffic comes from mobile devices. If your website isn’t optimized for mobile, you’re only hurting your brand. Most people don’t just want to view content and do their research on their phones. They need it. Sometimes a mobile device is all that people have. This means that if you want to keep growing your business effectively, you must consider mobile devices for your website.
It can be challenging to improve your website and your marketing strategy on your own—that’s why we want to help make things easier for you. Varemar is a marketing agency based in New Jersey. We offer a full range of services, from concept development to execution and full implementation. You can count on us. We can even provide you with web design services. Contact us today, and let’s discuss how we can help you!