Having an online shop is an exciting new opportunity to dive into the world of e-commerce and improve your business. Every business owner who has an online shop is always looking to improve conversion rates to bring in more profit. There are several ways to go about this, and choosing the right strategy for you can boost your conversion rate to grow your business significantly.
Here are five ways that you can do so with the help of a reputable online marketing company in NJ:
Have the Right Delivery Options
Customers are continuously looking for convenient ways to shop, and having several delivery options will help them make a purchase decision more quickly. Business owners can consider offering free delivery for a minimum purchase, next day delivery, and discounts that will make minimal impact on your margins.
Some businesses that already offer free shipping and packaging can work on the speed of delivery or a permanent offer for free shipping depending on certain conditions (e.g., must sign up, must have accumulated a certain number of purchase points, etc.).
Give Customers Different Ways to Pay
Just like the flexibility with delivery options, people expect to be able to pay however they want, whether that’s cash on delivery, via credit card, or other payment gateways. A great user interface and the amazing customer experience that they get from processing payment safely and quickly will increase their chances of completing a purchase, thus boosting your conversions.
Offer Promos and Discounts
One of the most effective ways to boost your conversion rates is to offer promos and discounts on your products and services. These are not just limited to the holidays but can be a powerful tool throughout the year that grows your customer base.
Discounts can be used to reward customers after they complete a favorable action, such as signing up for your newsletter or sharing your posts. Nurturing customer loyalty is a good way to increase sales and further promote your brand. Invest in digital marketing to build a strategy around your promotions so that they get enough attention even during off-peak seasons.
Utilize Remarketing Strategies
If you’re a business owner that hasn’t done paid advertising for your online business, then you have a big opportunity to take advantage of. While running ads on a broad search term is one thing, good marketing strategies will allow you to create targeted ads to ensure that you reach your intended target market without wasting money.
Remarketing works by showing customers the products they browsed on your website right on their social media feeds, like on Facebook or Instagram. This is where social media marketing comes into play. When it comes to the customer’s journey, seven to ten is the number of touchpoints they need to have with your brand before considering buying your product. By letting them see your product as often as possible, you may be more successful in pulling them to purchase your product!
Remarketing works well because it reminds the customer of what they were looking at just a few moments ago.
Take Advantage of Google Shopping
Google Shopping allows you to place your products directly on Google Shopping results, leading to an increase in traffic, conversions, and revenue, if properly executed. The best part is it will now be free for retailers across Europe, Asia, Latin America, and the US.
The right digital marketing strategies will help you increase your conversion rates depending on what your focus is. Whether that’s social media marketing, offering better services like payment options and delivery options through your website, or offering promos and discounts, knowing how to take advantage of these methods will allow you to successfully grow your online business.
Here at Varemar, our team of talented website developers helps small businesses grow by providing web development and online marketing services. As an online advertising agency in NJ, our goal is to make you appear more professional and communicative to your audience. Contact us today for your digital and social media marketing needs!