Benefits and Important Considerations in Email Marketing

So, you’ve kicked off your digital marketing efforts and you are thinking of starting an email marketing campaign. It’s an understandable goal, considering how this channel produces some of the most promising returns on investment in the industry.

When you think about email marketing, you have to factor in costs and necessities to keep it up. There are tons of benefits to email marketing that you can access if you make the right calls. Read up on what factors you need to think about.

What You Need for Effective Email Marketing

To really get the most out of your campaign, there are a few things you should focus on.

  • You need to make sure you build an email list that is actually relevant to your business. It can be pretty useless reaching out to people that don’t already have an interest in your brand. An active subscriber list is easier to get conversions from because they already have established trust in you.
  • Don’t ditch old subscribers just yet. If they haven’t unsubscribed, they are still likely to organically visit your site if you can send content that urges them to get back to what they liked about your business in the first place. If they are still unresponsive, you should purge any cold leads.
  • Set a campaign schedule and stick to it. You want to find the perfect frequency that your target audience responds to. With consistent and relevant emails, subscribers will be more likely to actually open them and bite the call to action.
  • Balance automation with manual audits. You should capitalize on the tech that makes the process easier but also keep a solid watch on campaign results so you can adjust accordingly.
  • Remember that you need to have actual content that people will want to click on. Take the time to craft good messaging and use visuals that aren’t hard to read when opened via mobile or desktop.

Benefits of Email Marketing

Email marketing can really help your brand connect with your audience in a meaningful way that drives conversions. The benefits are plentiful, even with the current landscape of the internet.

  • You get access to the widest pool of potential customers. Different social media platforms have varied users, but every single one requires an email address. Practically everything you need to do online requires an email, so you open your business up to connect with over four billion email users in the world.
  • This marketing effort has the best return on investment rate among various digital marketing channels. On average, you can generate around forty-two dollars profit for every one dollar you spend. 
  • Email is one of the most effective ways to engage customers who are already more likely to buy with a little nudge. 
  • A significant portion of users check their email every day, so you have a higher chance of getting a positive click-through rate.


Any experienced online marketing company will tell you how impactful the results of email marketing are. Maximizing the revenue and traffic you can get will really depend on the implementation of your efforts. From there, you should be able to see many key performance indicators and see positive results.
Build an email campaign with real, quantifiable results. Contact us at Varemar for dynamic solutions to digital marketing in New Jersey.