Web Design 101: 6 Basic Elements You Should Prioritize

Do you want your customers to be happy when they click on your website? Do you want new visitors to stay longer on your site and spend time where you want them to? You should elevate your website design. Through excellent website design, you can get the results you seek.

If you want to succeed in your business website design, here are the basic elements you should prioritize.

1. Aesthetics

Websites are visual. People look at a website before they read anything. They look at the layout, the design, and the images. If they like what they see, they stay. If they do not like what they see, they click away.

When it comes to aesthetics, you should always prioritize picture-perfect photos. Your website should have high-quality pictures and even engaging videos.

The aesthetics of your website should match the aesthetics of your brand. You can consider more creative content if you have a particularly innovative website design. If you have a more conservative website design, you can go for content that is also more conservative.

2. Content

When it comes to content, you should prioritize relevant information. You must have well-written content that is relevant to your readers. You will only lose readers if you write in a complex language that nobody understands.

A content-rich website design will help you achieve your business goals. Like aesthetics, content is visual. So, high-quality content is non-negotiable. 

Come up with an engaging call to action that can help you convert customers. You should also develop compelling headlines and images to drive visitors to click.

3. Interaction

Interaction means your website can communicate with visitors and can engage, entertain, and educate them. If you have excellent interaction, you can get happy customers who will return often.

You can gain interaction through social media and email integration. Have a design that can let you share content and content easily. Also, you must have an excellent layout to help people navigate your site.

4. Visibility

When it comes to visibility, you should prioritize the elements that attract. Optimize your website for search engines.

Apart from websites, you must also optimize for your target audience. It should have a design that can fit your customer’s interests. Content must have short headlines, concise body text, and a layout that is easy to follow.

5. Usability

It’s not just about the look; it’s also about the performance of the design. People should be able to navigate around the site easily. The design should allow them to pick the information they want. Through an exemplary user interface and usability, you can help your visitors find the data they are looking for while on your site.

6. Accessibility

You need to design a website that works for everyone. Remember, you are not designing a website for just one group of people; you are creating a website for all kinds of customers.

If you want them to enjoy your website design, you have to ensure it works on all screens. 

Final Thoughts

If you want to succeed in web design, prioritize the aesthetics, the content, the interaction, the visibility, the usability, and the accessibility. By doing so, your customers will find your website easy to navigate, find what they are looking for, and come back again and again.

For top-notch web design services in New Jersey, don’t hesitate to contact us at Varemar. Our team will design a tailored website for you and your audience, from the interface to the consumable content they will enjoy. Call us today to book a strategy session!