email marketing

Many marketers today say that email marketing is an outdated strategy, that it is dead and no longer applicable today. Fortunately, those who claim that are wrong. The reality is that email marketing is still alive and even more relevant than ever! The only difference now is that email marketing should be focused on providing an excellent customer experience rather than just pumping out numbers. Why is this so? Because email marketing is one of the most effective ways to build strong relationships with your audience!

With strong relationships, your customers will see you as their solution provider. They will not have a problem relying on your products and services, and they will talk to others about the benefits you provide. That said, if you want to know more about how you can use email marketing to build relationships with your customers, here are some tips to help you out.

1. Keep your email content informative

Emails that lack information are unengaging and uninteresting. This can happen in many ways, such as offering a product and not listing information about it. Avoid this problem, and make sure that your email contains plenty of information relevant to the topic. This way, customers will be more than happy to click on your emails, knowing that they will get valuable information that can benefit them.

2. Do not deviate from the main focus

When an individual subscribes to you, they are doing so specifically to receive information about a certain topic. If your emails cover various topics, do not assume that you can send the same messages to everyone. For example, if someone subscribes to you to keep updated with the latest mobile phone news, do not send them news about laptops. They will feel frustrated if you do so, and this is the last thing you want them to feel about you.

3. Respond to your subscribers’ emails

If your subscribers send you an email, remember to reply to them. When they see that you have taken the time to reply to them as quickly as possible, they will see you as someone who genuinely cares. This goes a long way in building a strong relationship of trust, which is essential to your business’s success. That said, do not forget to provide contact information so that they can contact you when necessary.

4. Track the results from your email campaigns

The only way you will learn whether your email marketing campaign works is to track the results. It can be anything from conversions, sales, click-throughs, and more. These factors can help you determine what kind of emails are performing well and improve those that are not up to par.

Conclusion

To build strong relationships with your audience, remember the tips we have shared with you. By applying them to your email marketing campaign, you will create a trusting image that customers can rely on without worry or hesitation. In the long run, this can lead to loyal customers who put you first on their list of companies to work with should they need anything relating to your business.

Here is our final tip for you before we finish this article: You can try and fail, but never fail to try. Remember, you will not be able to satisfy everyone nor cater to every single individual’s preferences. The only way you will fail at email marketing is if you do not try in the first place, so be courageous and write those first emails to your audiences.

Varemar is a digital agency specializing in many services, from digital marketing to website design, to help businesses grow their online presence and achieve online success. If you are looking for an online marketing company in NJ to assist with email marketing, contact us today!

wordpress cms

Your website plays a crucial role in building your presence in the digital space. A well-performing site will help you establish yourself as a credible and reliable firm in your industry. On the other hand, a poorly crafted platform will only ruin your reputation before you can even start marketing yourself.

Considering this, it only makes sense for you to continuously find ways to improve your website’s capabilities. Keeping a static site may seriously put you at a disadvantage and sabotage your business’ potential. 

One of the things you need to do to dynamize your website is to invest in a content management system or CMS. 

In the simplest words, a CMS is computer software used to create and manage web content. Having a content management system then allows you to scale your website painlessly and create dynamic pages.

If you haven’t considered using a content management system before, allow us to convince you to make the life-changing shift. Here are three great reasons why you should use a CMS—and never go back to your static website! 

1. It’s Easy to Use

If you do not have any web programming experience, there’s no reason to fret. There are content management systems like WordPress which are built specifically for website owners who have little to no programming experience. This means that you can upload text, images, and other web content onto specific web pages effortlessly. 

With that said, take note that you will need a professional to develop and design your website first. Once all of the technical aspects are taken care of, you’ll find that managing your web content will be easier. 

2. It Supports Smooth Collaboration 

One great thing about content management systems is that they allow multiple users to access your web content and collaborate in real-time. The system stores all of your content online and makes it available to everyone in your team. 

This means that you and your team can use the CMS to add, edit, or update content on your site using their own device. All the changes made will be reflected in real-time, eliminating the need for sending different files to different individuals. In the end, this means fewer confusions, lesser file mix-ups, and a smoother collaboration in general! 

3. It Helps You Improve Your Rankings on Search Engines

After building a website, the next thing on your to-do list must be to improve your online visibility. To do this, you will need to employ SEO techniques—but don’t fret! Content management systems are usually packed with several SEO tools and plugins to help you with this. 

Particularly, WordPress has plugins that let you enter web page titles, meta descriptions, alt tags, and other elements whenever you’re creating new posts. These may seem like minor details, but they all help optimize your website for Google and other search engines. 

Conclusion 

You may be satisfied with a simple website at the moment. However, it pays to remember that you may never be able to scale your business if you do not scale your site. A static site will only keep you from providing your visitors and prospects with a remarkable online experience. Ultimately, a static site will sabotage your potential for success. To achieve true growth, explore content management systems available today or seek assistance from marketing companies. 

Varemar is a digital marketing company in New Jersey that’s always ready to act as your outsourced chief marketing officer. With more than 25 years of experience, we can provide you with online marketing services that will boost your online presence and drive your revenues. Get in touch today to schedule your strategy session! 

website design on two

It’s not uncommon for business owners to be stubborn about outsourcing work with partner firms. With the accessibility of information on the internet, it’s possible to research tips and strategies on how to run the different aspects of your company. However, hiring professional web design services can give considerable advantages to your business.

Investing in professional web design services

Websites represent your business in digital platforms. Although it may seem like a novel feature a few decades before, it’s now crucial for a business’s success. More and more digital networks allow enterprises to generate greater leads through different forms of online interactions. This is why developing your website is a must for today’s consumer market.

In this article, we will share three benefits your business can get from a professional web design service.

1. Better site navigation

Although it’s necessary to impress people who are viewing your site, your search rankings may suffer if you focus too much on aesthetics over functionality. A recurring reason why business websites fail is because of poor site navigation. Your online visitors can make or break your online reputation, which is why pages that lack effective navigation have higher bounce rates.

Good navigation is a crucial part of what makes effective web design. Professional web developers can apply the right solutions to ensure that you’re running a tight and compact set of landing pages. By integrating simplified interactions from one landing page to the next, your website will be easier to access. This increases your online users’ journey towards your sales funnel, which contributes to profitable interactions.

2. Adapts your site for mobile interfaces

A large chunk of internet traffic comes from mobile devices, so brands are adapting their sites for mobile platforms. However, the traditional practice of creating a separate mobile site is no longer a viable solution. For this reason, business owners are now adapting to responsive web design.

Responsive web design is when your web developer optimizes your site’s contents for viewing, regardless of the device your online viewer uses. This means that you won’t have to adjust your layout and files depending on particular viewing dimensions. It’s a logistical advantage of not having to maintain two separate domains for your desktop and mobile sites. Additionally, search engine web crawlers can easily index your site to include in search queries.

3. Effective content creation and presentation

Many business owners assume that content only pertains to your blog posts. In dealing with digital spaces, you need to consider all the elements present. Identifying the right typeface, heading size, word spacing, and font colors are just some of the visual components you have to define.

The content you publish must be relevant to your industry niche and engaging with your target demographic. Beyond that, you must also ensure that it fits within the thematic direction of your branding. Your posts must make effective use of your brand’s elements, from your logos to your company colors. These are the small and subtle details that make an effective landing page.

Conclusion

Small business owners and emerging enterprises need to realize that they shouldn’t be afraid to ask for help in optimizing their operations. Companies working with other businesses are common trends present in all industries, from courier delivery services to real estate agencies. It’s necessary to identify your business’s needs and how utilizing professional firms will benefit your company’s growth.

If you’re looking for a web developer in NJ, our talented staff can reinvigorate your website’s look. We ensure our clients that they can present their brand effectively to an online audience. Get in touch with us today!

social media instagram on a phone

Social media websites are critical online platforms that your business should use to boost sales, increase visibility, and develop a positive online reputation. However, many business owners forget that managing social media accounts can be challenging and may end up being a full-time job, making the mistake of opening many social media accounts and neglecting to maintain them and stay active online. 

When you fail to update your social media platforms, consumers will most likely be turned off and move on to a more engaging brand. But if you manage your social media accounts efficiently, they can be powerful and effective marketing tools that will do wonders for your business in the long run. For this reason, business owners take advantage of social media services to help them manage all their online accounts. 

If you’re thinking of improving your social media game, consider getting social media management from an online marketing company. But if you’re still on the fence about this, keep reading. Below are five benefits you get from professional social media management. Let’s dive in!

1. It’s incredibly time-efficient

Professional social media management agencies are knowledgeable on different marketing strategies and concepts that many business owners aren’t aware of. With their help, you save so much time because they’ll be using proven and effective strategies that can help increase your brand’s online presence and engagement, as well as improve your brand’s online reputation. 

Some of the key tasks of media managers are tracking your social media accounts daily, observing marketing trends, creating and curating content, scheduling posts, and many more. 

2. They’ll help you build brand recognition

An important factor that helps your online presence is developing brand recognition in your market, and you can do this with professional social media management.

Online marketing companies will assign media managers that can help your business develop online. These media managers will understand which online platform your business should use and start creating consistent content for these accounts. These curated content will encourage brand recognition and help you gain online traction for your business. 

3. They’ll produce creative and compelling content

People in the marketing industry are incredibly creative, and they understand how the market thinks. For this reason, hiring media managers will help you create the right type of content for each social media account your business has. 

Your social media manager can create amazing content for your Facebook and Instagram account or a short and funny narrative for Twitter to help grow your online following. Besides that, they’ll be using only the best software and design techniques to produce all these awesome content.

4. They increase online traffic

With professional social media management, media managers will create strategic online marketing plans that will drive consumers to your social media accounts and website.

With the right marketing campaign, media managers can increase your website traffic by attracting existing and new customers through engagement and brand awareness. They’ll do this by interpreting your social media analytics and creating campaigns to help hit your marketing goals. 

5. They’ll help you build a community

One of the greatest things about social media is that it’s one of the best ways to engage and interact with your target market. With professional social media management, you’ll create powerful campaigns that will encourage your target market to interact with you, thus building relationships with them.

Another factor that makes a brand successful is the relationship they have with their consumers. This is why constant interaction, engagement, and connections are essential to help boost your business. 

Conclusion

Now that you know the five biggest benefits you get from professional social media management, it’s time to rethink and develop an effective social media campaign with the help of media managers. By partnering with a reputable online marketing company like Varemar and purchasing social media services, your brand’s online business will thrive in the online marketplace.

If you’re looking for an online marketing company in NJ, look no further because Varemar is here for your marketing needs. We are a team of digital professionals who provide exceptional digital services, such as digital marketing, website and application design, reputation management, email campaigns, and SEO. Let us help you grow your brand! Give us a call today.

marketing team in a pitch

Creating marketing strategies and concepts can be tricky, especially when you feel like you’ve exhausted all your ideas. If you feel like you’re stuck in a rut, you believe you’re not getting the most out of your marketing strategies, or if you’re done having endless nights of brainstorming, hiring a marketing consultant is your best bet.

If you’re considering hiring a digital marketing agency for your business, keep reading. In this article, we’ll share everything you need to know about marketing consultants and why you need them. So grab a pen and paper, and let’s dive in!

What is a marketing consultant?

Marketing consultants are professional marketers who help businesses improve their marketing efforts through assessments and understanding their client’s target market. With this information, they create effective strategies that help send the right message to their client’s target audience. 

When you work with a digital marketing agency, they’ll assign a marketing consultant that will best fit your business and industry. This way, you’ll be collaborating with an expert who knows how to find opportunities within your business and come up with great ideas to promote your concepts. 

How do they work?

When you team up with a marketing expert, they’ll observe and examine every concept, idea, and objective of your company. With this information and by conducting market research, they will use various techniques to develop an efficient marketing plan to help hit your targets.

Marketing consultants will listen to your concerns and create an approach specific to your goals and objectives. Once you and your consultant have developed a marketing strategy, they will help you execute this plan, ensuring everything is optimized and assessed to make sure the plan is maximized to its full potential.  

Reasons to work with a marketing consultant

1. Expert marketing professionals

The best thing about hiring marketing consultants is that they live and breathe marketing, advertising, and digital marketing. This means they have a great amount of knowledge and experience with marketing, knowing what does and doesn’t work. 

By observing and taking to account your business’s message and goals, they’ll be able to give educated advice and insight on the best approaches you and your team can do.

2. Incredibly time-efficient

Because marketing consultants are highly experienced and know the ins and outs of every industry, you won’t be wasting any more time creating ineffective strategies and plans. 

When you work with seasoned, niche-specific professional marketing consultants, they’ll quickly research your market and develop a custom marketing plan, delivering better results in a short amount of time. 

Additionally, with a marketing consultant, you can entrust the marketing side of the business on their hands while you focus on other substantial tasks, helping you run your business better. 

3. They are well-connected

Collaborating with a reputable digital marketing agency with a team of expert marketing consultants has its perks. One of which is that they are connected to a vast array of creatives who can help you execute your marketing plans. 

From SEO specialists to designers and production teams to printers, you won’t have trouble looking for suppliers to manifest your marketing plans. Because these creatives are connected to your digital marketing agency, you trust that you’ll get high-quality, cost-efficient content.

Do I need a marketing consultant?

Yes.

Hiring marketing professionals will save you so much time, money, and effort. Besides that, you’ll always get quality and effective content that will improve your business’s operations and help you reach your target goals and objectives. 

Working with a reputable digital marketing agency like Varemar is incredibly ideal. They’ll understand your message and objectives and assign an expert marketing consultant to help you achieve your business goals.

Besides that, you won’t have to worry about long-term contracts but still get excellent results and all because the team of Varemar is committed to giving their clients excellence to help your business thrive.

Varemar is one of the best digital marketing agencies in New Jersey. We are a team of digital professionals who provide exceptional digital services, such as digital marketing, website and application design, reputation management, email campaigns, and SEO. Learn more about our services today, and give us a call!

Web Development Company

One of the most resourceful ways to make your work more efficient is by relying on other professionals who can accomplish certain specialized tasks for you. A major facet of your business that would benefit from outsourcing would be in web design.

It’s essential to have an effective web design to back your website up and improve your chances of increasing your traffic. Outsourcing your web development needs to help expand your business online will be most helpful, as this would assure that a professional will take care of all your concerns regarding your website. 

Just like how businesses outsource their operations, sales, and marketing needs, you can also rely on a web design company to improve your website and help you gain more profit. If you want to know more reasons to start outsourcing for web design solutions, keep reading below.

You Work With a Professional Team

When you hire a website design company to take care of your needs, you can expect high-quality solutions made by people with the sole purpose of developing and designing websites for clients. It doesn’t matter if you don’t know much about web design. That’s why there are specialists to back you up. 

Managing a website entails more than just putting out content. It’s also about having a responsive web design that can successfully portray what your brand believes in. If you learn to outsource and work with professional web designers, you can achieve the outcome you want.

You Can Focus on the Operations Side

As a business owner, you must ensure your company is running on the right course. This means that during the first few stages of your business, you will be more inclined to deal with the hands-on procedures and will have less time handling other things related to your company.

Since you will need a stable website for your brand, outsourcing your web design leaves you to concentrate on the more essential things without compromising the quality of your website. Handing the responsibility to professional web developers allows you to focus on coming up with ways to expand your business while the smalls details are ironed out!

You are Introduced to Cutting-Edge Technology

It’s vital to stay updated with the latest trends and technologies to apply to your business and stay ahead of the competition. Utilizing the help of web design services helps you understand the use of advanced technology to come up with the kind of design your site needs.

You can expect web designers and developers to utilize the current tools and software to enhance your website, ensure its responsiveness, and create a compelling user experience. That way, your visitors will be convinced to stay on your site long enough to become your new clients. 

You Receive Cost-Efficient and High-Quality Results

Choosing to rely on another company for website design services is more affordable than hiring full-time designers and developers to do the job of maintaining your website. You will end up saving more money in the long run and spending less on outsourcing than if you were to add more employees.

Outsourcing won’t require you to purchase additional design tools because a web design agency is already equipped with everything they need. If you hired in-house designers, you would need to spend more on ensuring they have the latest technology to provide you with the website you desire.

Conclusion

Maintaining a good web design goes hand-in-hand with managing a website for your business. Outsourcing allows you to achieve professional results from a design company that offers affordable services and uses advanced techniques to ensure you get what you pay for. Meanwhile, you can focus on the other aspects of your business that require your total attention.

Are you looking for a web development agency in New Jersey to enhance the look of your website? Varemar is a web agency that delivers digital marketing, web design, application design, reputation management, email campaigns, and eCommerce solutions to clients in need. Get in touch with us today to schedule a strategy session!

facebook on a computer and smartphone

In the ever-growing world of the Internet, the most valuable asset for any business is its reputation. Seeing how an online reputation affects buyer decisions, search engine results, and online discussions, having a well-built reputation on the web goes a long way. Conversely, businesses must consider the reality that it is also relatively easy to ruin one’s reputation on the Internet faster than building it. 

For most New Jersey business owners, the horror stories of companies losing the reputation they built over the years, thanks to bad customer experiences, are something that bears quite a bit of scare. In even more dire cases, some companies are aware of their degrading reputation on the Internet until the point where they lose everything. 

Thankfully, you don’t have to risk being one of the many companies who have lost opportunities after a bad review if you follow critical online reputation management practices. 

Online reputation management tips that can go a long way

If you haven’t been updated on online reputation management for the longest time, there’s no need to worry because it isn’t too late to start staying on top of your image. Contrary to what most people think, learning how to manage your reputation is a fairly straightforward process that entails keeping a few simple points in mind. 

Are you looking to ensure that you get to use the Internet to your business’s advantage instead of the other way around? Here are a few tips and tricks worth putting into practice: 

Tip #1: Take a few breaths before responding to negative remarks

Out of the different steps you can take after getting a bad review on the web, one of the worst ones is responding immediately out of emotional distress or pure panic. 

Unlike the “first come, first serve” ordeal that most business owners expect it to be, taking care of bad press is much like playing a game of chess: each move needs to be planned, calculated, and executed well. By stepping back and waiting, you can clear your headspace to figure out what reply is most appropriate for the situation so that it can be quickly cleared up!

Tip #2: Learn how to build relationships with your audience continuously

A crucial practice of online reputation management that many business owners mistakenly overlook is consistently building customer relationships online.

Apart from learning about responding to negative feedback, knowing how to build relationships with an online audience is a power move that creates a more substantial online reputation. With the help of continuous engagement and interaction with users on social media and a brand that people will connect to, you’ll easily weather any online storm with an army of loyal customers that will protect you!

Tip #3: Take the initiative to build your social presence

If you want to avoid getting canceled by the general public (or even forgotten), then you’ll need to give people a reason to trust your business, and the best way to do so is with content creation.

Although most business owners rarely have the time to update their socials, you can stay on top of your online image by creating fresh content that will help shape how online users see you. If you lack the skills, workforce, or capability to put out highly engaging and personalized content, however, then you can ask Varemar to give you a helping hand!

Conclusion

When it comes to succeeding online and generating even more means to stay on top of your image, it’s crucial to note that no tool is more critical in such a situation than online reputation management. Through the help of the three tips mentioned above, you can have a secure grip on the way people see and interact with your brand in the long run!

We are a digital marketing agency in New Jersey that services businesses all over the state. Our consulting experts are also committed to providing excellence so that you’ll see results in no time. Get in touch with us today to see how we can help!

online marketing

One of the most important goals that most businesses today have is to establish a working and effective digital advertising strategy. With a growing number of customers heading online to purchase the products and services they need, it only makes sense that this is the trend.

That said, there are many reasons besides that to have a digital advertising strategy for your business. Here are some of them.

1. Builds brand credibility

When a company implements online advertising, it can promote its products and services and spread brand awareness. This means that the more digital ads a company produces, the more people know about their brand. This ensures that anyone who has already heard of the brand and is looking for related products and services will come to them to do business.

Additionally, professionally designed digital marketing content builds the company’s reputation as one that strives for quality and customer satisfaction, both of which are attractive to the audience.

2. Facilitates remarketing efforts

One of the most critical aspects of marketing is remarketing. With remarketing, companies can resend relevant content to specific customers who show a significant interest in certain products or services. 

Remarketing is possible with digital marketing. Audiences who have previously visited a business’s web page or interacted with any of their content can be “reminded” about different content types, depending on the business’s goals. Through digital marketing, companies can remarket effectively to convert individuals who were at the brink of converting.

3. An affordable marketing method

One of any business’s main goals and struggles is to look for ways to reduce unnecessary costs. This can come in various forms, from simplifying processes to upgrading outdated technology.

When it comes to marketing, some strategies are more expensive than others. However, digital marketing is one of the most affordable marketing methods. It can be done effectively with almost any budget, and the return on investment is incredible. Digital marketing can also quickly be halted if it does not produce results.

4. Covers a large audience

While businesses can still cover a large population by advertising physically, they are generally limited to their immediate vicinity. However, the internet has broken all the borders, meaning that it is now possible for companies to advertise in different countries or even worldwide.

Millions of people roam online spaces every single day. While not all of them will show interest in the same items, they all go online for a reason. This means that if a business puts their marketing efforts online, they target the countless people who show interest in what they have to offer.

Conclusion

Digital marketing is a must-have for any business looking to grow and succeed in this day and age. With trends proving that the majority of the audience is moving online to make their purchases, it only makes sense that businesses should implement ways to market and sell their offerings online.

With that said, digital marketing is by no means easy. If you find yourself struggling to implement digital marketing for your company, we recommend working with a digital marketing agency. They are well-versed in all things digital marketing and can develop a bespoke strategy that will help you achieve your goals.

Varemar is an expert digital agency that offers various services, from website design to digital marketing. If you are looking for an online advertising agency in New Jersey to help you with your online advertising efforts, work with us today!

Facebook app on a smartphone

Online advertising has long surpassed the presence of physical and print advertising in most areas. With the physical world meshing with the online world at an exceedingly fast rate, businesses must start shifting and adjusting to being on the internet to survive. In a few years, it may even be possible that traditional forms of advertising may just be rendered obsolete and put into history books. 

This shift to purely online methods has caused increased competition. In fact, the competition can be extremely cutthroat and unforgiving to those who do not innovate properly! Online marketing companies in New Jersey, like Varemar, are aware of this shifting trend—which is why a focus has been placed on getting the best online advertising strategies. 

This article contains tips to help you get more out of your business’ online ads, whether from Google AdWords, Facebook Ads, or other kinds of content marketing:

Define Negative Keywords

If your keywords are the things you want people to be searching to find you, negative keywords are the ones you want to be non-defining to your business. These can be words that are counter-productive to what your company offers or stands for. 

For example, if your digital marketing agency does not offer free trials, you won’t want people clicking your ad searching for something free. The keyphrase “free trial” should then be included in your list of negative keywords. 

Use Google AdWords Features

The best part about using a program like Google AdWords is that there are amazing features integrated into the system that you may not be aware of. Ad site links are one of these that we do not see used enough! 

This feature allows additional links to be placed at the bottom of your ad that redirects customers to your website’s pages. These can be words like “free trial,” “pricing,” or even specialized ones, like locations and other kinds of words that will draw people in. 

The amazing part about Google’s program is how they have tailored it for ease of use thanks to all the programs they have integrated—so be sure to utilize all of them for maximum effect. 

Make Sure Your Facebook Ads Are Clear And Concise

When you are targeting your Facebook Ads to reach a certain demographic or audience, be sure that they are as precise as possible! This particular platform is great because of its ability to target specific audiences. 

For example, if you are a sporting goods brand, it would be great to target men and women who are fans of specific sporting pages. This will then make sure that the chance for conversions is greater than if you market your brand to those uninterested in athletics or sports, to begin with. 

Images And Media Are Key In Calls To Action

You can’t have a pure block of text to serve as an ad in today’s world. Yellow pages and classifieds may have had plenty of ads without any form of images; however, social media platforms, like Facebook or Instagram, make use of images more than anything else—which is why having an ad without pictures or videos is weak and will look like a scam. 

Adding an image can greatly increase the impact of your online advertising campaign on people, so utilize this whenever possible!

Conclusion

It doesn’t matter what method of online advertising is being used as campaign material. What is important is maintaining a focus on quality. Content of ads, strategies used, and other methods of advertising must be done with excellence—as nobody clicks on a half-baked ad that looks sketchy. By utilizing the features of today’s online marketing tools to their fullest extent, you can do amazing things with your advertising campaign. 

Varemar is one of the top online marketing companies in New Jersey that offers website design, application design, reputation management, SEO, and more. When seeking assistance from a digital marketing agency, be sure to choose one that does it all and allows you to focus on your business itself. Get in touch with us today and let us boost you to the top of the online world.

Law gavel with law books

It’s now common for clients looking for legal services to rely on online resources. Whether it is for family law, personal injury, or divorce, they will likely search the web for potential attorneys in their locality. 

However, did you know that many law firms don’t have a business website to this day? Rocket Matter shows that about 40 percent of small law firms don’t have websites. If they do, only 53 percent of them have organized site content, while 97 percent do not integrate any personalized content. Along with this is the fact that 70 percent do not even have calls-to-action (CTAs) on their homepage.

What many law firms and solo legal practitioners fail to realize is how useful and beneficial a website is for their business. If you are still unconvinced, here are three valuable reasons your law firm needs to have a website:

1. It helps you reach out to a wide range of clients

As mentioned above, most legal consumers rely on the Internet to search for prospective lawyers. Gone are the days when they needed to drive around and search for legal offices in the locality or get recommendations from family, friends, or colleagues. 

For this reason, it’s imperative to have a website as an online representation of your legal firm. It’s not enough to have one, but you have to utilize Search Engine Optimization (SEO) tactics to ensure that your target audience will find your site. 

On the other hand, having a website allows you to promote your brand and services to a wide range of clients, no matter where they are. With this, you can have a global reach through a robust website for your legal firm.

2. It is a cost-effective way of driving new business

Marketing is such a costly endeavor wherein you have to allot funds for various promotional materials and advertising forms. Even law firms and legal practitioners should promote their services to earn some clients regularly.

In the past, you would have to shell out a considerable amount of money for full-page ads, billboards, radio promotion, or TV advertising. Today, you can easily create a business website, and it will do the rest. At the same time, you will still need to employ effective digital marketing strategies to develop online visibility, earn more clients, and increase profitability.

3. It is more than a marketing tool

For the most part, you might think of a website as a marketing tool. Sure, it serves as a digital hub where you can promote your services and connect with your potential clients. Nevertheless, it can actually accomplish more than you might expect. 

For one, it serves as an effective way to manage your reputation and build your credibility. Two, it allows you to engage with new clients and old ones to form a loyal client community. Three, it serves a digital hub where you can conduct business transactions with your clients. Ultimately, your website becomes a source of information for your clients through blog posts and other valuable pieces of content that you produce.

Conclusion

As potential clients turn to the Internet for their legal cases, you should consider creating a website for your business or redesigning your existing one. As discussed above, it helps you reach out to a wide range of clients, is a cost-effective method of driving business, and is more than a marketing tool. Apart from promoting your legal services, a website also upholds your core business values and builds meaningful relationships with your clients.

We’re a full-service digital marketing company in New Jersey that offer various online solutions, from digital marketing to reputation management down to website design. If you are looking for professional website design services, get in touch with us today to see how we can help!