ecommerce site

Driving sales for your business can be quite tough at times, especially if you happen to be a startup. The possibility of making your brand known online can seem near impossible, and most days you may feel that you have to put an incredible amount of work into every single sale.

If you happen to be the owner of your own brand, chances are that you are always aiming to make a mark in the crowded space of the eCommerce market. However, you may struggle to do so if your brand is new and unknown. In that case, you may have to familiarize yourself with three of the most important steps of marketing your new eCommerce business online. Take note of them for your future reference!

Establish Your Brand Identity

Before you run a single marketing campaign, you have to have a clear brand logo, tagline, and signature design. One of the things that makes a brand memorable is through the visual cues that they give off whenever they are advertised or presented towards the target audience. By establishing something that aligns with your brand’s values and sticks to your demographic’s memory, you will be able to accomplish brand retention well enough for your venture to be remembered by your leads and customers. 

Establish Your Brand’s Core Message

Most startup companies are intimidated by creating a core message as there is an entire realm of possibility at your fingertips. However, what people often fail to realize is that this will all depend on the main goal of your company. If you were able to come up with a mission and vision for your venture, chances are that you know that its goal is mainly anchored in providing your target market with the things that they’ll need, along with the customer service that goes with it. 

This should come as a surprise as most establishments are all about pleasing the customer and satisfying their needs in order to boost your sales. By summarizing what you are able to provide and how you will stand out while doing it, you will be able to come up with a message that resonates with your ideal buyer.

Establish a Social Media Presence

You will not be able to drive sales and attract more followers towards your new eCommerce business if you do not put in the work to make your presence felt online. Social media is a valuable tool to do just that. Aside from the fact that it’s virtually free to use, it is also efficient in reaching out to a specific segment of consumers—your target audience. 

Gone are the days of paying for expensive newspaper spots, TV commercials, and radio ads directed to no one in particular. You can just rely on various social media platforms to boost your promotional materials and interactive content. By being consistent with your postings and keywords, you may just rank high enough in the search results, thus, resulting in more online visibility and sales.

Conclusion

Branding a new eCommerce business is just a matter of knowing the basics and learning how to execute them best. It is normal to feel demotivated at first, as most up-and-comers always experience a rocky start with their venture, but never let that stop you! Establishing your brand identity, knowing its core message, and being consistent with your social media postings will not only garner your business more leads; it may also boost its credibility and performance when it comes to sales. Invest your time in strategizing these methods and make every ad campaign count.


If you are looking for a digital marketing agency in New Jersey that will manage your eCommerce business’s online push for visibility, look no further than our expertise here at Varemar. We are a dedicated team of growth gurus who specialize in web design, app design, email campaigns, reputation management, among other things. Contact us today and let us discuss your online strategy.

phone

There has been a massive shift in people’s relationship with technology and devices in particular. Although, there are still some people that have yet to catch or acknowledge the reality of this shirt. Most of society, including businesses, have come to rely on devices, such as the smartphone. There are countless brands, types, and levels available for everyone today. 

That said, this has forced businesses to level up and consider mobile devices across all marketing efforts. Your strategy and content must be easily viewable and accessible on as many devices as possible, particularly mobile devices. 

Here are some ways to check whether your website is mobile-friendly or not:

When was the Last Redesign for Your Website?

Depending on your answer, you might already be able to tell if your website is mobile-friendly or not. Trends come and go, and technology is ever-evolving. In the span of just two or three years, the way things work and look can be drastically different. You need to constantly update and redesign your website, either in small ways or significant ways, to ensure that you can keep up. If your website is not updated, it could have a substantial impact on your customer’s experience.

If you’ve been updating your website regularly, there’s a high chance it’s functioning just fine on mobile. However, it’s still possible that mobile optimization has been put on the backburner despite the regular updates. 

If you can’t remember the last time your website was updated, then it’s most likely barely passable on mobile. Making sure that your website is mobile-friendly can be challenging, even more so when your website hasn’t been updated in a long time. A lot can change in one year alone. Make it a habit to regularly refresh your website for your customers’ sake and your company’s.

What is Your Bounce Rate Like?

Bounce rate is the metric used to show the percentage of people that visit your website but leave without visiting other pages. In any scenario, you want this number to be as low as possible. High traffic means nothing if people are just going without exploring your website. 

Now, your bounce rate doesn’t necessarily determine whether your website is mobile-friendly or not. However, a high bounce rate indicates that there is a problem or an issue with your website. This is equivalent to hundreds of people visiting your store daily, and yet your sales are low. There must be a reason for that, and it’s something you have to fix. One of the possible reasons for a high bounce rate might be your site’s responsiveness. A slow or unresponsive website can equal lousy customer service and, therefore, bad customer experience. 

What is Your Experience with Your Site on the Phone?

One of the most important things you can do is test your products, services, and website. If you haven’t visited your website through your mobile, you’re ignorant of the possible issues that people are facing. 

It can be hard to get help for a problem that you’re unaware of. The best way to create a great customer experience is by being a customer yourself. Think about what they value and need when they visit your website. You can pick up on plenty of issues yourself just by visiting the site. Make it a habit to check on your website regularly. 

Conclusion

It’s no surprise that more than half of web traffic comes from mobile devices. If your website isn’t optimized for mobile, you’re only hurting your brand. Most people don’t just want to view content and do their research on their phones. They need it. Sometimes a mobile device is all that people have. This means that if you want to keep growing your business effectively, you must consider mobile devices for your website. 

It can be challenging to improve your website and your marketing strategy on your own—that’s why we want to help make things easier for you. Varemar is a marketing agency based in New Jersey. We offer a full range of services, from concept development to execution and full implementation. You can count on us. We can even provide you with web design services. Contact us today, and let’s discuss how we can help you!

man with laptop

With the advancement of technology, plenty of web design firms have popped up. And by plenty, that number can go up to the tens of thousands. This means that there’s quite a lot of competition to cut through for the firms. For you, as a person looking to take advantage of those services, that also means there’s quite a lot to choose from. 

Everyone knows that when it comes to businesses, the website is the first point of contact for many current and even potential customers/clients. It’s understandable that you’re going to want to get your own website up immediately. However, if you end up working with a web design firm that’s not up to par, you could have several problems to deal with in the future.

Read on to learn about the characteristics that all the best web design firms share:

A Considerable Range of Services 

In truth, some of the best web design firms are actually embedded in full-service agencies. Going that route has a number of benefits in itself. Website development will, for example, benefit greatly from search engine optimization (SEO). Website design, on-page SEO optimization, and even content editing all from the same source is a great way to go about it.

Employees That Have Considerable Experience under Their Belt

Web design firms essentially provide services, which in turn are reliant on the employees. How would a web design become the best in the first place, if not for knowledgeable employees that keep things moving? That’s why the designers at these firms are always top-notch, with relevant experience and know-how. They’ll also report to a CD (Creative Director) that oversees everything. 

UX (user experience) plays a crucial role in websites, and it makes all the difference between graphic designers and full-on web designers. Some talents will have design experience that stretches for years. Some designers have design experience restricted to template work, which won’t cut it either. 

The turnaround time for website design is generally quite fast. The best web design firms will always have designers who are used to the fast-paced turnaround time and whose quality of work is not sacrificed for speed. 

Less Vendor, More Full-On Partner

Contrary to popular belief, looking for a web design firm isn’t just about finding a vendor. You’re going to want to find someone that can be your partner. The best web design firms understand that assuming clientele will be able to provide full details and even adding on to that later on just won’t do. The idea is to find a web design firm that will be able to proactively suggest ways to achieve the goals you have for your website. After all, they’re the actual experts in the field, not you. And isn’t that what you’re hiring them for in the first place?

Conclusion

The best web design firm can be a little hard to come by since there are thousands upon thousands of them. A single city can have dozens, all with varying degrees of capability. The best web design firms share characteristics such as a considerable range of services, employees with considerable experience, and being less vendor and more full-on partner.

Need to work with a reliable web design company in NJ? Contact Varemar today! We have a dedicated team of growth gurus who can reliably handle your workload and consistently exceed your monthly, quarterly, and yearly goals.

website design

If you are a small business owner, you’re probably contemplating whether or not you should invest in professional web design services, mainly because you see ads of DIY website builders, and they do seem promising. All of these website builders claim that their platform will make it a breeze for anyone to create their own websites. While that may be true, they don’t really talk about the reasons it may not be the right fit for business owners. 

As a website design company in New Jersey, we get clients who have tried the DIY approach and have been frustrated because the platforms did not deliver their expectations. Before you invest your time and money on such DIY web-building platforms, you should first know why they are not the perfect choice for business websites:

You Won’t Get a Unique Website

As you know, today’s consumers love aesthetics. They will always go for businesses with professional-looking websites and not ones that look like a thousand others. Yes, if you have ever tried creating a website using these platforms, you know that they make you choose from design templates. Just from that, you can already tell that you’re not getting a unique website. The likelihood of having a direct competition having the exact same design is there, too. So, if you intend to stand out, DIY platforms are not the way to go. 

You’re Likely to Experience Poor Site Management

When you go with a DIY website builder, you’ll be one of the hundreds of thousands of websites that are sharing the same server. Every website builder has one, but because countless users are on the servers of these DIY platforms, you would be like a grain of sand on the beach. You can expect a slow loading time and forget about your SEO rankings. On the contrary, a professionally built website ensures that your site is managed well, and the number of websites sharing a server is limited so you get a website that loads fast and is a strong contender SEO-wise.

You’re Not Really Saving Money

Many business owners make the mistake of choosing DIY website builders because they believe that they’ll be saving a lot of money if they do. What they fail to realize is that a website is more than just pages with texts and images. 

It is true that in the beginning, you’d be shelling out more for a professionally-built website but considering the return on investment of that, what you pay for is abysmal. Most DIY website builders do offer some free packages, but they’re often too limited that you end up upgrading anyway. But considering that they can hardly do anything for your business, it’s actually a waste of money. 

You Won’t Truly Own Your Website

When you DIY a website, you may not be aware that you’re giving them the rights to your website. If the platform gets bankrupt or simply chooses to shut down in the future, all the effort and money you have put into your website will all be for nothing. 

You won’t have to worry about this if you choose to have a website professionally built. Even if the developer stops working, they can transfer your website and your users to a new developer, and you won’t lose anything your website has achieved so far. 

Conclusion

These are just some reasons you should think twice before investing in a DIY website builder. If you are serious about growing your business, you know you have to invest in a professionally built website that can take your brand to new heights. Consumers are more intelligent these days. Search engines are getting stricter, too. So if you want your pages to rank and your website to get more traffic, have one made by a professional web design company in NJ. 

Varemar is one of the best digital marketing companies in New Jersey that offers web design services. Contact our team today and let us build you a website that can meet your goals for your business!

website

A website is essential for any business in today’s digital environment. If you own a company and don’t have a website, you’re undoubtedly missing out on business chances. A website is an all-in-one solutions package that can alleviate many business pain points like marketing, customer service, and so much more! Learn why a website is a must-have in 2021:

1. Your Customers Expect One

Customers want to be able to locate information about you on your company website now more than ever. Even if it’s to buy anything from their local store, most buyers conduct research online before purchasing. If you don’t have a website, it conveys the idea that your company is trapped in the Dark Ages, that you’re closed, or that you’re not interested in attracting new customers—none of which are messages you want to communicate!

2. Better Customer Engagement and Retention

Business means relationships, especially in service-oriented establishments. Customers will stick with you over the long run if you build a strong, trusted relationship with them. A website is an effective way to strengthen current relationships and build new ones, especially with the diverse array of tools available to connect and update your clientele with the latest developments and promotions. With a website, it’s easier to collect contact information so you can send email campaigns easily.

3. More Growth Opportunities

With a website, customers can see your previous work or the testimonials of satisfied customers. Think of your website as a 24/7 portfolio everyone can access anytime. This can help potential customers and investors make informed decisions on whether to partner up with your services.

4. Websites Are More Cost-Effective Than Traditional Advertising

Many small businesses that do not have a website rely on Yellow Pages ads or other forms of traditional advertising to promote themselves. But is buying an ad in an ever-shrinking and increasingly expensive directory the wisest use of funds? Websites are far less expensive than traditional advertising and have a wider reach.

A Few Tips on Improving Your Website’s Performance in 2021

Let’s look at some strategies to get started now that you know why you need a website. First and foremost, select a site hosting service. Several businesses offer both domain and hosting services.

1. Choose a Quality Web Hosting Provider

You can’t afford to have your website fall abruptly when it’s the focal point of your sales and marketing plan. It doesn’t cost much to have good web hosting, but it makes your site more reliable.

2. Optimize Your Website for Mobile Use

As mobile phones get more advanced, more and more people use them for everything, from social media to product research. For this reason, your website must be mobile responsive. If potential clients arrive at your site on a mobile device and find it difficult to read or navigate, they may abandon you in favor of a competitor.

3. Use SEO Best Practices To Improve Your Visibility

Even if you have the best website in your field, it won’t help you if people can’t find it. While you can pay for ads to attract traffic to your website, bringing free organic search traffic to your site is more cost-effective and productive in the long term.

Conclusion

We believe that “slow and steady wins the race” when it comes to surviving the online climate of 2021. A minor adjustment here and there can have a massive impact on your long-term success. With that in mind, if you don’t have a website yet or if you do, but it’s not being maintained adequately, it’s time to adapt and change with the times or risk being permanently left behind.

Varemar is a leading online advertising agency in New Jersey offering a wide range of services to help small to medium-sized businesses flourish in today’s volatile digital environment. Book a strategy session with us today!

ecommerce website

The eCommerce industry is probably entering a renaissance era as more businesses and consumers prefer to do their shopping online. Due to the 2020-2021 lockdowns, people finally realize that eCommerce sites are pretty much how we’re going to do most of our shopping moving forward. With that being said, you need to build a strong online presence for your eCommerce business with the help of a digital marketing agency in NJ. Here are some tips to help you boost your website’s conversion rate.

1. Use a Heatmap Tool

Increasing your conversion rates is all about having access to the right data, so you know which parts of your website need some tweaking. One effective way to do that is by using a heatmap tool to understand what your customers do on your eCommerce store and how they interact with its elements. 

Heatmap tools can give you a comprehensive idea of what’s going wrong and where the disconnect lies. For those who aren’t familiar with it, heatmap tools assess your customers’ behavior by studying where or in which section of your website they spend most of their time on. This is an excellent way to find out what are your website’s weaknesses and address them properly.

2. It’s Not All About a Site’s Functionality

It’s definitely an advantage to have a website that works properly and looks good. However, a site needs to do more than just look pretty and run smoothly. It also has to loop visitors in, make them loyal, and stand out from the competition in an ever-crowded field. This requires you to be creative and think outside the box. 

Use every online marketing tool at your disposal like creative copywriting, music, or posts that are inspiring and based on current events. It all boils down to personalization, which is a crucial driving factor for customer loyalty. In fact, about 50% of customers see personalization as something that makes them want to come back for more, so don’t be afraid to be different.

3. Make Sure There Are No Hidden Surprises

Cart abandonment is a problem that many eCommerce companies deal with. Checkout abandonment happens when your visitors leave your website after adding an item to their cart. This means they were interested in buying products or services from your store, but something happened that made them abandon your website before making their purchase.

According to cart abandonment statistics, 18% of users abandon their carts because the process is too lengthy or because there are hidden costs that they’ve suddenly encountered. Those hidden costs could probably be due to shipping fees being added to the final price, which can be a major turnoff for many people.

To avoid this from happening, you need to show the prices of all your products and services along with shipping charges shown upfront. This actually makes your visitors don’t suddenly feel cheated upon checking out. It’s basically just a matter of being more transparent.

Conclusion

These three tips are just three of the most effective ways to increase your conversion rate. If you want to build a good, strong, and profitable eCommerce website, you will do well to follow these tips.

Varemar is a  digital marketing agency offering a range of services to help small to medium-sized businesses grow and thrive in a volatile and competitive market. We’re not like any other digital marketing agency in NJ because we work with talented developers, marketing consultants, and industry experts to deliver you world-class digital solutions. Contact us whenever you need digital marketing or website design services in NJ.

man working

Are you struggling to find talented candidates to be a part of your workforce? If that’s the case, there are many reasons behind this. But one thing that is often overlooked by companies in the recruitment process is their reputation. 

Your reputation as a company plays a significant role in the quality of your applicants. If you struggle to get good ones, then your reputation is something you should look into. Fortunately, you can do this easily online. 

Online reputation management is not only for your target audience but also to attract applicants to strengthen your workforce. The key here is to start proactive online reputation management efforts. But how? Here’s a quick guide for you:

See How People See Your Company on Search Results

Have you tried Googling your company? If you haven’t yet, this is the first step to manage your online reputation. See how your company shows up in search results and what kind of information is out there. 

Why do you need to do this? Potential candidates will do the same thing. If they see bad reviews, an outdated website, or incorrect business details, it’s likely the candidate will get the impression that your company is sloppy. How your company appears on search results can deter applicants quickly. So, make sure you do a quick check and address them immediately if you see any issues. 

Spend Time on LinkedIn

To find the best candidates, you need to be where they are, and a lot of them are on LinkedIn. If your company doesn’t have an established LinkedIn page, then prioritize it. It will only take a few minutes to create an account and profile here. 

When you have an established LinkedIn profile, you can use it to show applicants who you are, what you’re about, and your company culture as well. Make sure you use custom photos and make sure all of your employees have their profiles up-to-date. 

Ride High-Traffic Websites

One of the best strategies to build a good online reputation, especially if you’re new, is to ride with high-traffic websites. You can do this by getting your website listed with them as well. 

For one, Glassdoor is a great place to tap into to have your business listed. The site lets former and current employees rate the company on experiences, environment, and salaries. They can also make recommendations to employers they have rated. That’s why Glassdoor is one of the sites applicants go to if they want to know more about a company. 

Don’t Stress Too Much Over Bad Reviews

If you have bad reviews, that’s fine. There’s no need to stress over it, but you shouldn’t ignore them completely. In fact, you need to address them because this will reflect on your company. 

Keep in mind that bad reviews happen, and even the most reputable company has them. When it comes to responding to bad reviews, you don’t need to respond to everything, especially if a review is only there to give hate. Only respond to reviews that will help you improve your services or performance.

Conclusion

Having talented employees in your workforce is crucial to your success. To attract the best applicants, take a look into your online reputation and manage it well. Online reputation management may seem easy, but not all businesses are well-versed with it. To help you handle your online reputation, it’s best to work with an agency that does just that.

Do you need help with your online reputation management in New Jersey? Varemar will help you show the world how great you are. Contact us and boost your online reputation today!

man on laptop

The growth of E-commerce worldwide resulted in tougher competition and higher customer demand than ever before. With the COVID-19 pandemic pushing more retailers and businesses to adopt an E-commerce strategy for their transactions, your business shouldn’t be left behind by all these changes. According to NJ-based web design and digital marketing company Varemar, now’s a great time to optimize your company website for increased conversion rates. To do that, here are some tips you should consider.

Use a Heatmap Tool

If you really want to know why your visitors and potential customers leave your website, it requires a better understanding of what they do on your E-commerce store and how they interact with its elements. The best way to do this is to use a heatmap tool to give you an idea of where the disconnect lies. Heatmaps are designed to assess your customers’ behavior by studying where or in which section of your website they spend most of their time.

With heatmap results, you can figure out which sections of your stores are often skipped or ignored by your customers. Any links and CTAs that work best will also be highlighted, as well as the ones that don’t get clicked at all. These types of data are crucial if you want to truly optimize your website for better conversions.

Optimize Your Paid Aids

Just because you receive a lot of traffic doesn’t mean you also get more conversions. Sometimes, it’s all because you have the wrong goals in the first place. The traffic you receive just means your advertisements and campaigns are effective, but you’re probably not attracting the right customers. When potential customers leave, you should also realize that you did not attract the right audience in the first place.

The second most crucial step to increase your conversion rates is to modify your target audience. You need to narrow it down to a niche segment and target people in it to see if your conversion rates improve over time. 

Strengthen your CTAs

Call to action (CTA) phrases may seem like nothing more than an afterthought to many. In reality, CTAs are direct reflections of your intentions with your target audience. If your CTAs happen to be too dull and unengaging, then you’ll receive just as much attention from your visitors.

You should focus more on strengthening your CTAs, so people actually get excited to take action immediately. CTAs that show urgency and are engaging will work wonders for your conversion rates.

Give People a Reason to Stay On Your Site

Any visitors you may have on your site will either leave or stay within the first ten seconds. If you want to boost your chances of conversion, you have to give your audience a reason to stay on your website. Make sure your content is engaging and clear enough to tell visitors where they are and what they’re in for. Your products need to be adequately organized and be detailed enough to include all the information a customer needs. Once a visitor immediately knows they are in the right place, that’s when the conversion happens.

Conclusion

Whether you’re driving people to your online store via content marketing, paid ads, etc., every visitor who leaves your website without buying anything is a missed opportunity. This guide should help you optimize your site better to prevent that from happening, resulting in better conversions.
Varemar is a digital marketing and online advertising agency in New Jersey. Through our talented team of website developers and marketers, we provide quality services to help your business grow and thrive in a competitive marketplace. Start increasing your conversions tenfold through our web design, reputation management, and digital marketing campaigns. Contact us today to get started!

ipad app

Technological advancements have paved the way for modern innovations. We see this today in almost every aspect of our lives, but beyond the consumer are the web developers who work tirelessly to adapt to the rapid changes unfolding before us. 

Designing an app remains to be a complex task, which is why we’ll show you how to create guidance and components that extend your system’s adaptive capabilities to help you prepare your apps for various screens. 

Read through this entry as we discuss the different fool-proof methods that may assist your app in adapting to expanded screens without requiring a complete redesign.

#1: Map Out Your Grid

Imagine a column grid. A grid provides an easy structure for aligning website elements. Column grids have been used for a long time, primarily because the structure makes printed materials as readable as possible. Column grids refine layouts in everything from print to website interface design.

Employ a multi-column layout, as this enables a larger-screen experience that feels more purposefully organized. Elements are relative to one another so that the user’s eye is directed through the website content’s informational hierarchy. This provides an overall organic experience. Another option is to design a responsive column grid that allows layouts to adapt to different screen sizes with ease. 

#2: Keep Visual Composition in Mind

On a larger screen, information hierarchy is critical because more space allows for more information on the screen. Because the information will not all be vertically oriented, it is essential to create a visual composition that reinforces information hierarchy to feel they fit together in an interactive context.

Layout Regions

One approach is to create a scaling layout using layout regions. Consider common elements and how they can be consistent and responsive on large screens. The screen should then be divided into three primary areas, the first of which is the body.

The navigation region must then allow the user to navigate between destinations and trigger keys while maintaining a 256dp width (expanded) and 72dp height (collapsed).

Finally, the app bar provides users with quick access to key actions. After the fundamentals are established, it is critical to consider the internal composition of these layout regions.

Here are two techniques for grouping information that you can use to design your app’s layout. One is visual grouping, which uses open space and typography to group related elements together, whether they have similar content, functionality, or meaning. Meanwhile, the other approach is containment based on clear boundaries, either through elevation or visible dividers.

#3: Choose the Right Components

Adapting to large screens necessitates adjusting to the size constraints of additional form factors. The following are the adaptation methods:

Visual Presentation

This includes changes to the size and placement of the elements on the screen. It is an essential type of adaptation because it transitions between screen sizes while preserving the user’s understanding of how each component behaves. Size constraints are one way this is implemented.

Similarly, on large screens, dialogs can expand horizontally to support their content, reaching a maximum width that considers the readability of longer line lengths. It can expand vertically up to a maximum height at this full width.

Developers must take advantage of components’ ability to use fixed or fluid dimensions, depending on what makes sense for your layout and within the size constraints of each element.

Component Swapping

This is a rare type of adaptation that allows functionally equivalent components to swap with each other to meet the ergonomic expectations of various devices.

Use with caution, and make sure that the interchangeable components are functionally equivalent. Avoid swapping a button for a chip, for example. When switching between list items and cards, use caution because this method must only serve an ergonomic purpose for the user.

#4: Maintain Your App’s Continuity

Ensure that the experience does not break if the device configuration changes. Because fold and unfold events usually cause changes, it’s essential not to cache any values related to display size, window size, or orientation. Ensure to save information such as scroll position, text entered into text fields, current component state such as video playback position, and other interactive aspects.

Conclusion

With the continued rise of smartphones, social media, online shopping, developers are more than encouraged to create apps that work for the newest forms, the smallest screens, and the most expanded screens. The demand for responsive apps is not slowing down any time soon.

Are you looking for app designers in New Jersey? At Varemar, we pride ourselves on making clients comfortable and giving them more time to focus on other areas of their business while taking care of their digital efforts. Schedule your first strategy session with us today!

instagram social media

According to Statista, there are currently more than 3.6 billion social media users worldwide. And as most people are still hesitant to leave the comfort of their own homes due to the pandemic, we can expect this number to continuously increase over the next few months.

With that said, it doesn’t take a rocket scientist to figure out how beneficial social media marketing can be for businesses. But, how will creating social media accounts for your company actually help your business grow?

We’ll be listing down several advantages you get to enjoy through social media marketing.

Broader Target Market

Statistics show that an average of 80 percent of consumers heavily relies on social media for purchasing information. This means that most people take social media ads and engagements into consideration before making purchases.

With that said, it’s obvious that social media plays an important role in digital marketing. And without a social media account for your business, you’re missing out on a vast number of online users worldwide.

Cost-Efficient Advertising

Unlike other forms of advertising, it’s actually a lot easier and cheaper to advertise products via social media. It’s also a lot less tedious than creating traditional campaign ads and the like. Not only that, you can engage with a considerably wider audience with just a few bucks.

It’s also a lot easier to monitor your progress as metrics regarding views and ads are transparent. This means you can work on areas where you’re doing poorly and improve your strategy accordingly.

Increase in Brand Awareness

Billions of people use social media platforms. And by tapping into that world, you are given an opportunity to make more people aware of your brand. Because with social media, you can easily connect to more online shoppers to introduce your brand, product, or service.

Deeper Consumer Connection

Contrary to what most people think, social media is not just a tool to gather likes and followers. It’s also an effective platform for communication—one that you can use to connect to your customers and gain their trust. Aside from that, you can also use this as a tool to reach out to dissatisfied customers and turn things around for your company.

Conclusions

Social media is also a handy network for passing around information. Through this, you can stay informed and updated about trends and events, making it easier for your business to adapt no matter how fast-paced the world is. You can use this to your advantage by using trends to attract more customers, collaborate with different brands to create something amazing, and more.

With billions of users and a wide array of applications, social media can undoubtedly help you achieve great heights when it comes to increasing brand awareness, profit, and revenue. If used correctly, social media platforms can become a powerful tool for business growth. 

So, if you want to maximize your business’s social media marketing, this digital marketing agency in New Jersey is the right partner for you. Contact us at Varemar so you can revamp your digital marketing strategy today.