ecommerce website

They say word-of-mouth marketing is a powerful tool to promote a business—but this type of marketing strategy can only get you so far! In today’s modern times, digital interaction is the most used approach of giving feedback and good points about a brand. Given that, it is only with compelling copywriting that you can succeed, as customers are now inclined to browse and read through social media platforms to interact with a brand!

Frequently copywriting is either neglected or overlooked. Business owners have little idea of how vital copywriting is to entice consumers to patronize their brand. This is especially true for ecommerce businesses that lack the opportunity to promote their products in a brick-and-mortar setup. An exemplary formulation of words creates a highly beneficial opportunity to transmit what an ecommerce business is offering—leading to product or service consumption from customers. 

If you are an ecommerce business owner, now is the time to learn the importance of having an expert copywriter to engage with your potential customers. In this article, you will understand why copywriting is a must for an ecommerce business and how it can affect your brand’s performance in the long run.

The Importance of Copywriting for Ecommerce Businesses

It Builds Your Brand Image

Since copywriting is one way to communicate what your business is offering, you can have the chance to mold your brand’s reputation to the readers of your website. 

Your brand image will say a lot about your company, and it is where you build the trust of your customers. With a well-written, executed copy, you can showcase your brand’s uniqueness, strengths, specialties, norms, and value proposition to build that notion of how you want to be perceived by the audience.  

It Creates a Connection with Customers

You know that you have an excellently written article when one piece can communicate with all kinds of readers. It is only with this when the reader is satisfied with what is written because it provides knowledgeable content, relatable circumstances, and genuine care and concern for the one who is reading. In this way, your brand can connect by touching their experience and applying it with what you have to offer. 

Moreover, tapping the customer’s emotion through content can significantly improve your existing conversion rate by a whopping 113%, leveraging your brand’s stature and sales. 

It Builds Up Your Value Proposition

In advertising, it is crucial to be ahead of the competition. Copywriting can make this happen by providing statements or content that talks about your brand’s specialties wherein it emphasizes something that you do better than any of your competitors. 

An excellent copywriter must have a goal of effectively communicating the actual value of your business. It should serve its purpose of creating a perceived or sensory value felt in the heart and mind! This is especially important for ecommerce businesses since the products are solely available online—so customers must have that real-life feel and experience just by reading the content.

Conclusion

Many online marketing companies offer copywriting services since it is now a crucial part of a business promotion strategy. Thanks to the evolution of digital media, the role of copywriters has now become an integral part of a business success story! By leveraging its use for your business, you’re one step closer to success in the ecommerce world.

To effectively create well-written write-ups for your copywriting needs, you need to partner with an experienced online advertising agency in New Jersey. In Varemar, we provide web development and online marketing services focused on generating revenue for any business. Schedule your strategy sessions with us today!

smart goals

Businesses compete in a fast-paced, dog-eat-dog landscape; that’s why marketing plays a critical role in distinguishing brands from each other in a saturated sphere. While different channels cover different purposes, pay-per-click (PPC) advertising remains a powerful tool that every growing business needs in its arsenal. 

After all, PPC marketing is a cost-effective approach that provides instant traffic, drives warm leads, and offers multi-layered targeting options cost-effectively. But how do you ensure every click you’re paying for actually generates value and leads to a positive ROI? 

Setting SMART goals can focus on your campaigns, allowing you to measure your progress and see whether you’re hitting your objectives. 

What Defines SMART Goals For Your PPC Campaigns?

SMART goals make the journey clearer since it demands your PPC campaign to be based on specific, measurable, achievable, realistic, and timely decisions. When you know what your bottom line needs, your PPC campaign can work towards that to maximize your marketing spend. But how do you set SMART goals? 

Tip #1: Assess and Identify Your Business Needs

What does your PPC campaign need to fulfill for your business? What is the point of your paid search ads in the first place? These critical questions can provide a road map that leads to your needs. For example, your PPC campaigns may primarily focus on growing orders, so the rest of your marketing efforts should correlate with this specific goal. 

Tip #2: Define the Challenges and What Makes Your Goals Achievable 

Now that you have a clearer understanding of the purpose of your PPC campaigns, it’s time to analyze the challenges involved in the process. By identifying the possible risks and roadblocks in your journey, you can derive data-driven solutions that can help you prepare and overcome the difficulties ahead. 

Tip #3: Strategize with Short- and Long-Term Plans in Mind 

Generally, PPC campaigns are great for fulfilling short-term goals since they can focus on time-sensitive offers. However, you can set a stronger campaign by thinking about the long-term too, so you can measure the overall success of your PPC strategy.

On the other hand, identifying short-term goals guarantees your productivity and ensures the PPC campaign moves forward at a positive rate. 

The Bottom Line: Strengthen Your PPC Strategy and Solidify Your Campaigns by Setting SMART Goals 

Launching a PPC campaign without any clearly defined goals is like going on a long drive with no destination in mind. You’ll be wasting all your resources on aimless effort, but outlining your objectives can open up metrics that allow you to track your progress and see whether it aligns with your vision. 

Why Choose Us?

Our expert team at Varemar represents one of the best social media management companies in New Jersey, one that strives to help small to medium-sized businesses grow. From web design, digital marketing, SEO, reputation management, and other social media services in NJ, get in touch with us today to see how we can get your content in front of your target audience. 

Web analytics

Digital marketing is all about attracting new clients, driving traffic, and engaging with potential consumers. And in today’s modern times, the competition gets more strenuous and more challenging. More brands and more online marketing companies are finding ways to get through the digital advertising maze to do what you want to achieve: increase sales

It sounds intimidating initially, but once you’ve cracked the code, the whole plan stitches together and gives you outstanding results. In a nutshell, we’re introducing to you the importance of retargeting your ads in running a website. 

With these tips and tricks, effectively retargeting ads can show you endless possibilities!

Set It Up

Finally, you’ll learn how to monitor the statistics of your website. It’s easy! Begin with installing an HTML code into your website. This HTML code allows you to track the users who have visited your website, which products get the most or the least traffic, and how your users interact with the different pages of your website, from browsing to purchasing.

Once you’ve been able to review your current statistics, this is when you can plan out your next move. Ask yourself, how wide of a reach do you want to extend your platform? 

Once you know your answer, you can retarget your ads to different locations and broader reach.

Solve the Basics

When it comes to the basics, we all go back to who matters the most: the customers. Any social media marketing company thrives on learning about the authentic customer journey. What do we mean by that? When you figure out how your customers think and feel about your products, you’ll become more intelligent about the market you’re trying to capture. 

Keep in mind that it’s important to touch base with your customers regularly. It’s all about aligning your products and services with the market of your choice. Additionally, learning more about customer journey may even lead to more opportunities, such as setting up a new brand or a new product line for a separate market!

Strategize Campaigns

Once you’re set with knowing your statistics and defining the customer journey, you can dive into strategizing campaigns. The great thing about launching your campaigns is that there are multiple ways to do it. You can test out messaging methods, learn new algorithms, and discover a combination of ways to target your audience.

With the right copy, image, and targeted reach, you might just crack the winning code. The more you explore and try things out, the better you and your team will be at overcoming the variety of challenges in the industry of digital marketing. 

Conclusion

It’s no secret that digital marketing means gambling your funds. But, it’s a risk that proves to give you high returns in no time. In fact, digital ads could even be considered an investment because they allow you the amounts of exposure you pay for. They’re modifiable, changeable, and flexible—meaning that they can go with the flow of your targeted market. With the right digital marketing and advertising skills, see to it that your capital returns and multiplying.

Are you looking for a digital marketing company in New Jersey to help you with your retargeting campaign? At Varemar, we pride ourselves on making clients comfortable and giving them more time to focus on other areas of their business while we take care of their marketing efforts. Schedule your first strategy session with us today!

web analytics for retargeting

Every website is accessible to a lot of people all the time. However, if you want to communicate to a particular group or you want your site to show up to a select group of people, you must create audience-targeting strategies. 

Website-based targets enable a site to target a set of users based on criteria. That makes it possible for these particular people to see your targeted ads on some sites they visit! For efforts like this to be effective and successful, you will need to limit your audience to the people who might be interested in your product or service. However, if you notice things not going well for your target audience, you can always try a retargeting strategy!

What Is Retargeting?

Retargeting means to target your chosen audience all over again—but with more insights and knowledge about how your audience works! It is the process of reminding your customers of the products or services you sell after they leave your website without making any purchase. 

When you retarget, your audience sees your relevant ads when they visit other websites. It appears in the applications they use or the websites they visit. It is the perfect reminder for those people who are interested in what you sell but were not yet ready to make a purchase the first time they found your store! This process is done through the help of platforms like Google Ads, Facebook retargeting, LinkedIn Ads, and other advertising platforms that offer the retargeting feature. 

Here are four reasons you should consider employing a retargeting strategy:

1. You Can Increase Your Sales

As previously mentioned, not all people are ready to make a purchase when they first see your product or service. However, ads repeatedly showing up to their newsfeed can help them change their minds, especially when they are thinking about your product or service already. Provide that push that they need to convince themselves that it’s time to buy by pushing through with a retargeting strategy!

2. Reach Out to More Interested Parties

Retargeting could also reach those people who are after the same products or service as you. They might not know about your site yet, but the ads could show because they are similar to the products or services you offer! Make sure to add this to your setting for it to work. 

3. Gather the Latest Audience Data

When you first started your audience targeting, you began setting it up based on just the limited amount of data you had at the time. By the time you make a retargeting strategy, you have an idea of how many people are being recaptured after leaving your website! This data could help you improve your retargeting campaigns and make them more effective later. As time progresses and as frequently you do it, you can learn to maximize your results better. 

4. Better Use of Budget

In retargeting, you spend your money convincing already interested people to take a second look at what you offer and perhaps reconsider it this time. You get a better chance of gaining sales here than selling to randomly targeted people! If you want a more secure placement of money, retargeting can help you.

Conclusion

Retargeting is a beneficial strategy if you already have the data to start this process up. Consider doing this if you want to maximize your chances and want to convert more people who added your products to their carts but only abandoned them at the tail end of the purchase. Keep reminding people of these items as they might only have felt distracted and forgot to purchase! Retargeting ads can serve as excellent reminders—use them to your advantage to increase your sales!

If you wish to do this for your site and you think you need the help of an experienced team, get in touch with us at Varemar! We are a digital marketing agency in New Jersey. We offer assistance in retargeting for all our e-commerce clients. Contact us today to learn more about how we can help.

looking at laptop

Consumers have more access to a wide range of products and services thanks to the internet. This means they are no longer tied to the conventional restrictions of subscribing to local providers and vendors. Since digital expansion is widening the reach of an enterprise, even your local customers can easily be swept away by better-performing competitors.

If your business relies on engaging with a high volume of internet traffic daily, you need to ensure that your site’s User Interface (UI) design is up to par against your competitors. Otherwise, you can easily lose your target demographic to service providers with better functioning websites.

What Is the Value of Good User Interface (UI) Design?

Good User Interface (UI) Design ensures that your online visitors have a comfortable experience using your site’s different features. This includes anything from browsing through your homepage’s content to reaching your checkout pages. It covers basic design elements necessary for navigating your site, creating a seamless set of interactions to display information about a service or product.

If an online user has a bad experience using your website, UI design is usually to blame. This means your data organization and curated buyer’s journey aren’t efficient in maintaining customer interest. Thankfully, there are key elements that will allow you to improve your site’s overall effectiveness.

In this article, we’ll share three elements that contribute to great UI design.

1. Seamless Navigation

Your extensive efforts to promote your brand’s online visibility boils down to bringing them to your website. All your marketing channels must eventually bring online users to your website, giving you the opportunity to guide them down your sales funnel. However, your site visitors will have difficulty going from point A to B if your site’s navigation is cluttered and unorganized.

Poor navigation is a leading cause of high bounce rates. Although you may win a person over with your ads, your site’s inefficient navigation will lower user interest. When designing your website’s layout, remember to have as few steps as possible when navigating between landing pages. Group similar categories by combining them through drop-down menus. This ensures that users will make the least amount of clicks to reach their desired landing page.

2. Simplified Layouts

Once you have your online visitors on the right landing pages, you need to ensure that they can seamlessly interact with your pages’ elements. Although it’s necessary to create layouts that will stand out to your visitors, you shouldn’t make it too busy or complex. A simplified layout will allow your users to stay on track with their buyer’s journey to seamlessly follow your call to action (CTA) without interruption.

3. Scheduled Usability Testing

Maintaining a website is a continual process, which is why your work isn’t complete after publishing it. Allowing a group of testers to interact with your website will give you insights into the weaknesses and strengths of your site’s current build. Scheduling usability testing before every site update is mandatory to avoid any complications your online users may encounter.

Conclusion

Thankfully, you don’t have to be an expert at UI design to reap the benefits of having a high-functioning website. Many startups and small business owners outsource their web development needs to experts that will take care of their website’s needs. With the right professionals by your side, you can optimize your site and maintain your online visitors’ interest and engagement. In turn, these efficient interactions will lead to higher conversions and an increase in profit margins!

Optimizing your website’s different features is instrumental in driving your sales figures. If you want to rehash your website’s UI with expert app designers in NJ, our team can help. Contact us at Varemar, and we’ll be ready to provide innovative solutions for your website’s needs.

influencer

Did you know that social media marketing is not solely about finding attention from your audience? It is also about leaving an impression on anyone who notices your efforts. This is something that you have to understand. After all, the social media platforms are packed full of other competitors that are also trying to steal the attention of your audience. The chances of taking the same attention are slim, which is why we pointed out that social media marketing is also about leaving an impression. Leaving a positive impression will help you to stay in your audience’s mind, and when they find the need for your services, they will remember you.

With that being said, here are three effective ways you can boost your social media marketing efforts to create more effective campaigns:

1. Mix in some humor

People love something fun and sometimes funny to read because it is much more memorable and does not end up dreary to read or watch. Things like funny GIFs, memes, and various other types of humorous content are such examples that you can use in your social media marketing strategy. Of course, you should not go all out on humor. Rather, you should implement just enough of it that it still reflects your brand without making you seem unprofessional. You do not want people laughing away and end up forgetting who produced the content they have just seen!

2. Encourage sharing and tagging

One of the biggest factors that will separate a successful social media marketing effort from one that utterly fails at achieving anything is its ability to engage the audience. The engaging audience aspect is a sure-fire type of content that will get people to interact with your brand, remembering who you are and what you have to offer. As such, it is vital to offer content that encourages people to share and tag other people. For instance, you can offer giveaways, where people can up their chances by sharing it with friends and family or share coupons that people can tag others to share. When people remember your brand, it will seriously boost your following!

3. Collaborate with influencers

Influencers will have their following that sticks to them for various things like product reviews. These influencers are great at what they do because they know exactly what attracts their audience. Because of this, reaching out to such influencers is a great idea to grow your brand. You can ask them to feature you as a sponsor, review your product, or even ask them to write a post on your behalf. This way, their audience will be exposed to your brand and your audience to the influencer’s efforts, and this will be a win-win situation for both parties!

Conclusion

The tips we’ve shared above and utilizing video content and offering witty content are just some of the many things you can implement into your social media marketing efforts to grow your brand. Remember, your content isn’t all about stealing the attention of the audience but also about leaving in them a positive impression about you. Impressions last a long time, and just enough so that you can exist in their minds allowing them to come to you if they need your products or services!

Varemar is a social media management company offering expert services such as web design and SEO to small and medium-sized businesses to grow their online presence. If you require social media services in NJ to maximize your social media marketing efforts, work with us today!

laptop

Online reputation management comes with excellent benefits for any business. From boosting trust for brands to increasing a business’s profitability, it’s hard to deny the fact that you need online management services from a reliable digital marketing agency. Whether you are a new brand that’s still trying to make a name for itself or your reputation has been tarnished due to some negative customer reviews, you are surely going to benefit from getting online reputation management services.  

Keep in mind that happy clients will say three good things about your company, and unhappy clients will say about nine. This is so true and even more relevant these days when social media has made it much easier for customers to express their thoughts about the products and services they get. In fact, even a couple of negative reviews in a sea of positives can potentially ruin you. This is where online reputation management comes in.

Here are some of the benefits of online reputation management that you shouldn’t miss out on:

It Can Help Build Customer Trust

For a business to succeed, it must first gain the trust of its customers. However, this is often easier said than done. Consumers today have access to all the information they need about the brands they are interested in. If your online reputation is not that good, you can bet you’ll have a hard time selling your products, too.

Reputation management can help build trust around your brand and make your business more transparent to the eyes of potential and existing customers. This can be done by being present not only on social media but also on other review sites. When you reply to their comments, whether they’re good or bad, they’ll feel that you value their opinion, and this matters a lot to them. By being open with them, you are telling your customers that they can put their trust in you!

It Can Help Establish You as the Authority in Your Industry

When you have a good online reputation, you can easily establish your brand as a leader of the industry that everyone can trust. Then, you’ll be the go-to brand of your customers for information and products or services that is related to your field. They’ll also turn to you for all their needs, which is exactly what every business aims for.

It Can Increase Profitability

As you should know, businesses with high ratings and positive online reviews tend to get more customers and ultimately gain higher profits. For this reason, it is essential that you work on getting as many positive reviews as you can for your social media pages and other platforms.

According to a Harvard Business School Working paper, even something as small as an additional star on Yelp rating can result in a 9% increase in the company’s profits. That’s a boost in profits that any business will be happy to take!

Conclusion

The benefits of online reputation management are too significant to be ignored. No matter where your business is right now, you can do with the rewards it offers. Not only will it help you handle any negative customer reviews better, but you will also be able to build trust, establish yourself as the authority in your field, and increase your profitability.

The idea of handling the task of managing your online reputation yourself can be daunting, but the good thing is that you don’t have to do that alone! You can get the help of a reputable online marketing company in NJ to do it for you.

Varemar can handle your online reputation management in New Jersey. Our team of digital marketing experts knows exactly how to help your brand get the positive online reputation it needs to grow even bigger. Contact us today to know more about our services!

social media apps

In today’s modern and digital era, we can no longer deny the power of social media. In fact, over 3.6 billion people are using social media worldwide, and it’s expected to grow to 4.41 billion by 2025. Not only are these channels used for personal purposes, but they are also utilized for business ventures. Whether it is on Facebook, Twitter, Instagram, or LinkedIn, these platforms allow you to perform sales and marketing on a large scale. However, there are a few steps you’ll need to take to ensure successful sales and marketing.

In this article, we will share four effective ways to boost your sales and marketing through social media:

1. Pick a digital platform where the audience is

Today, various social media channels are readily available, with Facebook, YouTube, WhatsApp, and Facebook Messenger topping the list. Keep in mind that each has its unique features and attributes, and also its pros and cons. As such, it’s best to sit down with your sales team, conduct research, and perform due diligence to know where your audience lies. From there, you can decide on what channels to use before implementing your marketing and sales strategy.

2. Produce and post valuable content pieces

When it comes to sales and marketing, always remember that content is king. Whether you are creating ad copies, producing promotional videos, or writing blogs, make sure that the messaging on your content resonates well with your target customers. If they find your content relevant and valuable to their needs and wants, they’ll surely buy your products and patronize your business!

3. Utilize paid advertising

Social media has indeed come a long way from how it was in the past. What started as online channels for personal uses and interaction has evolved into digital platforms for conducting business. In fact, various platforms now allow you to create ads and target your audience. A perfect example is Facebook ads that will enable you to target users based on their location, demographic, and profile information. The ads will then appear on their news feed, and for every click, you’ll have to pay for it. Ultimately, paid advertising is worth the penny you’ll shell out in the long run, particularly if you get customers to click your ads, buy your products, or hire your services.

4. Collaborate with social media influencers

Social media influencers have become increasingly popular in recent years. These influencers are tapped to promote brands and sell products or services through social media. For instance, you can collaborate with a known influencer on YouTube with tons of active subscribers. From there, you must first have this influencer try your products and come up with reviews as an indirect way of selling your products within their target market.

Here at Varemar, we offer reliable digital marketing in NJ, from Facebook ads and Google PPC to LinkedIn and funnel formulation. We aim to deliver real-life results and benefits by reaching out to new prospects, retargeting, making your omnipresent, recovering lost profits, and targeting the audience. If you’re looking to boost your sales through social media marketing, we’ve got you covered!

Conclusion

At this point, you now know how to boost your marketing and increase your sales through your social media. All it takes is to pick a digital platform where the audience is, produce and post valuable content pieces, utilize paid advertising, and collaborate with social media influencers. With all these key steps, you’ll be able to unleash the many potentials of your social media and boost your sales and marketing!

Are you looking to boost your sales through social media marketing in NJ? You’ve come to the right place! As a full-service digital marketing agency in New Jersey, we provide various online solutions, such as digital marketing, website design, application design, online reputation management, and email campaigns. Get in touch with us today to see how we can help!

typing on laptop

If there was ever a time for local businesses to strengthen their online presence, that would be now, when most consumers rely on search engines to show them which companies they can buy from. In fact, 76% of users who search on their phones for something nearby do visit a business the same day. You want to be the business that consumers visit and purchase from, don’t you?

Building a strong online presence is not that easy, but it is not rocket science either. To help you out, Varemar, your trusted internet marketing company, will be sharing with you the three steps you can take if you want your local company to have a solid online presence. But before that, you might want to know why you need to do so:

Benefits of a Healthy Online Presence

Working on your presence has advantages, including ensuring that potential customers will know where to find your business. It will also help establish your brand as a trusted authority in your field with the aid of relevant content on your website and social media pages.

3 Steps in Building Your Online Presence

Now, let’s move on to how you can build your brand’s online presence and capture interest better than ever before!

Step #1: Build and Design an Awesome Website

Today, most customers believe that for a business to be ‘legitimate,’ it has to have a website—and a well-designed one, at that. With your website, you can attract new customers who might not be aware of your business. Many consumers rely on search engines like Google to show them their options for local restaurants, boutiques, and more. Not having a business website means missing out on potential customers and, ultimately, missing out on possible sales.

Step #2: Observe the Best Local SEO Practices

SEO or search engine optimization is the practice of optimizing your website so that Google and other search engines will find your website and rank you high in their results pages. Some of the things you can do would be to make sure your URLs and title tags are optimized. You should also ensure that you post fresh content with relevant keywords regularly and ensure that the website is mobile-friendly.

Step #3: Provide Your Web Visitors with Valuable Content

You do not have a website just to promote your products or services. If you want to rank high on SERPs, you also have to publish content like videos, images, and blog posts. But that’s not the only purpose of these types of content; They’re also on your site to provide helpful information and engage your potential and existing customers. They could also help establish you as the authority in your industry.

To make sure that you nail local SEO, you should make sure to include your business’ location as well as nearby areas that your business serves in your content. Most people include location when they do searches, and by indicating yours, you have a higher chance of landing that coveted spot on the first page of Google’s search results.

Conclusion

By having an optimized website, establishing a strong SEO strategy, and providing your audience with valuable content, you can have a stronger online presence that could make a massive difference in your business. These may all be overwhelming to you, especially if you are a business owner who already has a lot on your plate. Fortunately, you don’t have to handle things on your own. With Varemar, you not only get expert online advertising advice but also a reputable team capable of providing you with reliable online reputation management services.

Varemar is one of the most trusted digital marketing companies in New Jersey that can provide you with an array of services that can help boost your online presence. Contact us today and find out how our team can help your local business thrive!

website sitemap

Many business owners believe that completing and rolling out their business website is the end of their digital marketing activities, but that couldn’t be further from the truth. The reality is that a business website is the heart of your online efforts, which means that it’s only the beginning of advertising yourself on the Internet. 

For starters, you’ll have to update your website continuously with new information to keep it active and to encourage more people to visit, such as uploading valuable and exciting content. You must also optimize your website to rank well in search engines, which is an ongoing effort that requires time and dedication. For best results, you can work with a digital marketing company in NJ to make sure you’re maximizing all possible tools to drive more organic traffic to your website and convert high-quality leads.

Here are four important tasks to do right after launching your business website:

Prepare Sitemap and Robots.txt Files

Search engines like Google pay special attention to the sitemap and robots.txt file when ranking websites. Sitemaps tell Google crawlers how the website looks, the top pages, the internal URLs’ hierarchy, and other similar information. Meanwhile, the robots.txt file gives Google bots instructions on how to navigate the website. By preparing these files, you can improve your website ranking, nudging you further up a search engine results page. That means you’ll enjoy more organic traffic, which can lead to more revenue.

Track Your Website’s Performance

To ensure your website is performing well, you’ll have to keep a close eye on your metrics, which is possible by putting a web analytics tracking code on your website. It offers you a more comprehensive picture of how your website performs, giving you insight into what you should improve and what to continue. It allows you to analyze traffic flow, enabling you to track their activity and figure out behavioral patterns that will call attention to your website’s strengths and weaknesses.

Additionally, you can also use Google’s search console, which helps you monitor your website’s indexing errors. It will also allow you to track inbound and outbound links, any possible security issues, and search terms that Google will use to rank you.

Optimize Loading Speed

Now that technology allows for instant gratification, the standards for acceptable loading times have increased exponentially. Your website must load in a few seconds to prevent your visitors from exiting and browsing another website; if it takes longer than three seconds, you may have potentially lost a customer. Be sure to test your website’s speed and ensure it loads as fast as possible, as slow loading times can affect your traffic and revenue. 

Develop a Marketing Strategy for Your Website

Now that you have established your online presence, it’s time to create a marketing strategy that will constantly direct traffic to your website. Your marketing strategy should include SEO, social media, and paid campaigns to ensure you reach your target audience and improve your brand visibility. With a smart marketing strategy, more people will browse your online profiles and eventually land on your website, making them prime to move down the funnel to convert.

Conclusion

Designing and launching your website is only the beginning of your digital marketing efforts. As most people refer to the Internet when looking for a product or service, putting up a website helps you get noticed by your target audience. However, it is imperative to continue implementing a marketing strategy to grow your online presence and enjoy an expanded customer base. By doing these four tasks after rolling out your business website, you’ll maintain a solid website, a steady following, and more revenue.

Varemar is a digital marketing company in NJ offering website design, email campaigns, online reputation management, application design, social media services, and many more. We cover all digital playing field areas to maximize your profits and ensure you establish a deep connection with your audience. Contact us to schedule your strategy session today!