web design on a computer and laptop

Websites make a significant impact on business today. A recent study reported that 82 percent of smartphone users look up a product on their devices before purchasing. The same study said that 45 percent read reviews before buying anything. Without a website, business owners will not grow quickly in today’s constantly plugged-in economy. 

Having an online storefront helps small businesses play against larger competitors. It also makes them more credible to customers. If a consumer can search for business and if there are positive reviews on it, they are more likely to click on the URL and learn more. However, it is not enough to put up any old website because the wrong kind can actually harm your brand.

Why the construction of the site matters

A well-designed website helps you make a great impression on your business. Digital marketing starts with conveying dependability and openness on your website. If you do, you establish your credibility, build trust, and engage visitors. 

When people are interested in what you have to say, it can bring leads and close sales. Having a good reputation also allows you to support customers better since they will be more willing to talk about their experience with your brand.

A visible brand is a marketing asset since it helps your business grow even when you are not on the website. Here are a few more reasons you should develop a strong website: 

Make your mark online

Even if you have a physical location, establishing a presence online helps you tap into markets that you have not explored. A digital storefront helps you increase your reach, which could lead to an increase in revenue.

For businesses without physical stores, an online presence is all the more important. A well-designed website legitimizes your business, gives your target audience a definite place to contact you, and centralizes your promotional efforts online.

Answer FAQs about your product

A website is an effective way of providing demonstrations or responding to frequently asked questions. Every time someone comes across your brand for the first time, they may ask the same few things, and it can be taxing having to repeat yourself. A website can deliver this information on demand.

For some people, having this information is enough to make them decide to purchase. It is also different if you can see a product or software demo for yourself. The FAQs provide them with a sense of security in your capability to deliver. Those who still have questions will also be a little more convinced than if you do not provide any answers at all.

Focus your marketing efforts

Websites put your software, service, or products right in front of people who are searching for something to address your concern. If you optimize your website properly, you can appear in searches where your website will most likely get the most number of clicks.

Many people who are successful at getting new customers online have a well-placed marketing strategy. For nearly all of them, success came because they built a website that gives people what they need—answers to pressing issues, solutions to their problems, or entertainment for when they need to relax or pass the time.

Generate leads and sales

A website can be your launchpad for giveaways and promotions. You can also build a prospect list through your website. Building a funnel will work better if you can generate a lead that transitions smoothly into a close. Websites practically automate this process for you, which increases your productivity and drives efficiency.

If you have your customers on a mailing list, sales become easier—they already opt into getting advertisements from you, so you have a direct line enabling you to give them what they want. Web design services can help you create a funnel that works.

Conclusion

A well-constructed website is a great tool for growing your business today. Whether you sell 100 percent online, or you have a physical store, the right website can boost your sales and increase your reach, even when you are asleep!

Business owners looking for a web development agency in New Jersey can team up with Varemar today. Our team of talented website developers creates websites that truly represent businesses or organizations, and we have worked with industry experts in fields as diverse as law, e-commerce, fitness, and home improvement. Contact us today to learn more.

web analytics data

Now more than ever, digital marketing has become an essential field of business. As many establishments flock to the online marketplace, the landscape of internet commerce has simultaneously become more lucrative and competitive than ever before. 

While every strategy should be unique and tailored to your business, this is easier said than done. Many novices in the field of online commerce might rely on certain misconceptions and make a lot of costly mistakes in the beginning. 

To save money on such mistakes, here are some principles of digital marketing to live by when promoting your online business: 

1. Set realistic and measurable goals

There are a few aspects of digital marketing that aren’t measurable by numbers in some way. While the numbers aren’t always markers of success, they can inform future strategies that can lead to it. 

At the end of the day, the greatest measure of success is successful conversions, but there are other indicators to look into to determine whether or not you’re doing well with a particular digital marketing campaign. These include engagements on your social media, website visits, organic searches, and more.

Set a realistic number for all the metrics you find relevant and aim for them. As the circumstances change, adjust these numbers accordingly. 

2. Understand your target audience

Many people make the mistake of assuming that their target market for a digital marketing campaign is literally everyone with internet access, but this often yields thin results, as it is an unrealistic expectation. 

Do your research, whether it’s through surveys, interviews, or focus groups, and ask yourself who stands to benefit from your campaign the most and who is most likely to show interest. 

A marketing campaign that doesn’t understand its target audience is like casting a net over too wide an area. You are likely to have more success from a more strategic and focused approach.

3. Get deep into your data

Data is perhaps one of the most important tools in digital marketing. Not only can it be a measure of success, but the proper analysis of your data can also inform your strategies and help you decide what your next step should be.

For example, you can examine which products are the most successful on your website. From there, you can rearrange your inventory as necessary, saving more money and gaining more profit.

You can also try to determine the difference between visitors who don’t buy anything versus visitors who end up as conversions. 

While data is just one aspect of digital marketing, it is definitely not one you can ignore or be lax with. Data is the metric by which your business goals can be set and how more focused strategies involving your target market can be designed.

Make sure to analyze and observe the data for more efficient operations and better profits.

4. Be patient

The speed at which the internet operates can give entrepreneurs the wrong impression about a campaign’s ability to deliver fast results. Depending on how old and established the business is, marketing endeavors will usually take time.

Hoping for immediate results from a marketing campaign is like hoping that the seeds you’ve planted will grow into trees faster. Lucrative businesses and best-selling products, more often than not, are the product of hard work and patience rather than large explosions of interest. 

Conclusions

Whatever your product or service might be, and whatever marketing strategy you come up with, following these principles will give you a better chance at success. Pay attention to the data, know your target market, set realistic objectives, and be patient. All these can give your business the competitive edge it needs.

If you’re looking to have a successful digital marketing campaign, we, at Varemar in New Jersey, can help you achieve that. Send us a message today if you’d like to set up a meeting.

web design on a mac computer

A business’ website is the face it shows its consumers, which is why it’s crucial to pay a bit more attention to the development of its design. More than being simply for aesthetics, your web design will dictate how a potential customer can engage with your business and brand.

For many business owners, the goal is to get a website up as soon as possible, thus sacrificing the web design over the speed of development. While it can definitely get the website up sooner, the returns will make this move unsatisfactory—as consumers unconsciously look for a website with a decent design. As such, the only way to rectify or avoid this is to have a professional web design service work on your business’ website.

To cement the need for this, here are four major reasons to invest in have a professional web designer work on your business’ website.

To Optimize the Website

One of the most crucial tasks that a web design agency should focus on would be the optimization of your website. There are two major aspects of optimization: speed optimization and mobile optimization.

Speed optimization will have a designer minimize your loading speed and response times. This way, users can have a smoother experience transitioning from page-to-page within your website, thus creating a good user experience for them.

Mobile optimization is an effort to create a better experience for users on mobile devices. Many websites are built with usage on desktop browsers in mind. While it was a good idea back in the day, this is no longer the only method of reaching your website. With a majority of users having access to the internet through their smartphones, it’s wise to give them an optimized experience regardless of what device they use.

To Review the Elements

If your website has been up for a while or if you created and developed your website alone, then chances are that there are some problematic elements in your design. Basic oversights, such as broken links or even typos, can easily be caught on by a professional web design agency. This, in turn, will avoid the risk of a potential customer bouncing due to the frustration of incorrect details and elements.

To Improve the SEO

Search engine optimization (SEO) is what will keep your website on the board of search engine results. No matter how good your design and how well-crafted your content is, if users don’t get to see it, then the effort is simply wasted. 

By implementing basic SEO practices and following particular guidelines, you can make your website more “attractive” to search engines, thus allowing you to rank higher in results pages. This, in turn, can dramatically increase your online traffic—making it an investment that’s well worth your time and money.

The Bottom Line

Getting a professional web design service for your business is crucial to your success. Through it, you can provide a better UX for your consumers, allowing them to perceive your brand to be user-friendly and relatable. Even better, it allows you to rank higher, making the budget spent on your website an investment that’s worth the price.

If you’re looking for a professional web design company in New Jersey, then Varemar is your best option. We don’t just create a templated web design for your website—we do the research, create a bespoke design, and supply you with a support system that will keep it running smoothly. Get in touch with us and have one of our specialists work on your website today!

hand smartphone on the internet

Website marketing is inarguably a requirement for modern business success. If you want to advertise your products online in a way that will reap a return, it’s important to be familiar with the digital marketing techniques that will make this possible. 

Digital marketing is one of the foundations of website marketing, which is why we’ll be sharing with you some of the most effective techniques that you should be using today.

Here are five of the best ways to market your website:

Focus on mobile presence

A huge proportion of consumers are now using mobile devices to search for products and information. Many of them have access to the internet almost everywhere they go. This accessibility is made possible by modern technology. With the continuous evolution of the smartphone industry, more and more users are getting their hands on the mobile medium.

If you want to drive more leads, you need to be meeting your customers where they are: their phones. Target the mobile market and increase your mobile presence. You can do this by optimizing your website for mobile and making sure that it can be accessed by users, regardless of what type of device they have.

Target social media users

One of the prominent reasons—if not the main one—that people use the internet is to connect with family and friends through social media networks. Of course, even social media has come a long way and are now acknowledging the potential of business advertisement and marketing in such platforms. Targeting social media users can prove to be beneficial to your website as they have a large share in the user market.

Use video and live-stream content

Video is probably the most consumed form of content online. It’s fast, it’s easy, and it’s entertaining. If you want to market your website, using video and live-stream content to pique the interest of your audiences is one of the best ways to do so. 

Another thing to keep in mind is that the interactive format of live streaming is an effective form of user engagement. It allows you to create a more relatable brand and one that easily resonates with the audience.

Follow up with leads via email

It used to be that email was just the innovative version of sending letters to family and friends. However, email has evolved tremendously and is probably more beneficial to brands and businesses today than the average user. Since messaging apps and social media platforms already improved connectivity for users, there’s no need for them to craft a letter and send it through email.

Today, users are likely to check their email accounts for subscription announcements and more. Your brand may very well benefit from a good email marketing strategy that will keep your company at the forefront of consumers’ minds.

Make a connection with podcasts

Radio is slowly fading into oblivion while podcasts grow in popularity. This type of media is available on-demand and is incredibly flexible. If you want to market your brand, develop a reputation as an industry leader, and spark interesting conversations, a podcast may be the way to go. Having a podcast will also increase your brand’s “human” aspect, allowing you to engage easily and interact with your listeners.

Conclusion

Digital marketing is one of the foundations of website marketing. However, that doesn’t mean it has to be tedious and daunting. The above techniques are some of the fun and innovative digital marketing strategies that can help improve your site traffic and solidify your brand’s stance as the top in its industry.

Varemar is a digital marketing agency in New Jersey that aims to help brands share their voice. If you require digital marketing services—be it web design or SEO—get in touch with us today!

website speed vector

The work isn’t finished after your website goes live. Moving forward, you will need to regularly work on enhancements and updates to improve its performance and satisfy your customer’s changing needs. Now that you have an attractive and functional website running, the next aspect to focus on is developing an excellent on-site experience for your users. After all, users prefer websites that are fast and easy to navigate, similar to what search engines favor. 

Putting your users in mind as you improve your website’s performance can help you create a user experience that will encourage them to keep coming back and perform key actions. In this article, we will share two essential steps you can take to improve your website’s performance: 

1. Secure an SSL certificate

Google started showing all non-SSL websites as “Not Secure” in 2017. This means that without an SSL certificate, there’s a big chance that customers who see this warning will lose trust in your website and your business, possibly even before entering your site. As a result, you may see a rise in your bounce rate. 

If you want to avoid this, be sure to get an SSL certificate for your website from recognized authorities. Once your certificate is verified, you will see a padlock symbol in your browser address bar, and ‘HTTPS’ instead of ‘HTTP’ in your URL. An HTTPS encryption provides extra protection for you and your visitors against third-party tampering. 

This is a standard for improving your website’s performance. Additionally, Google penalizes sites that do not have an HTTPs encryption, so it is wise to install the certification right away or work with a digital marketing agency to do it for you. 

2. Improve site speed

Nobody wants to wait on a website that takes ages to load. In fact, studies show a significant 20% drop in conversions for every second it takes to load a mobile page. Furthermore, don’t forget that your users can quickly move on to your competitors’ websites if they don’t get what they need from your website and quickly. 

Aside from ensuring that your website has appealing aesthetics and has all the necessary features and functions, it is also important to work on minimizing its load time. The last thing you want is to frustrate users every time they click on a new page on your site. Always strive to provide a smooth and convenient user experience so that they are more likely to perform key actions and convert. 

Here are some steps you can take to improve your site speed: 

  • Use Google PageSpeed Test to gauge your site’s performance and acquire tips on what to optimize. 
  • Simplify your web page’s design by combining your stylesheets. 
  • Compress images and format them properly using the ‘Save for Web’ option in editing software like Photoshop. 
  • Limit the use of redirects as much as possible. 
  • Improve your server response time by using a CMS that caches page data, or upgrading your disk resource.

Conclusion

Whether you’re an SME or a big corporation, your website gives you plenty of opportunities to establish your branding, reach a wider audience, increase your customer base, and improve your sales. Getting your website up and running is just the first step of the bigger picture. After that, you will want to make sure that your users have a simple and painless experience interacting with it, or it will hurt your business. If you do not have the in-house expertise to do these, getting help from web development agencies is a smart investment decision. 

Our team of professionals can provide you with web development services for your business in NJ. If you need help with web design or reputation management, get in touch with us today to see how we can build a stellar website for your business!

content marketing

When it comes to running a content marketing strategy for any end-goal, digital marketers and business owners often find themselves stumbling upon various barriers along the way. 

Among all the different strategies that your team can employ to rake in more results, the pieces of content that you produce calls for adequate preparation and execution in all stages. Just like a public relations campaign or supply chain management, this marketing strategy relies on the proper administration of details to achieve sizeable and significant results without compromising any valuable resources. 

Given the intricate nature of the craft itself, it’s safe to say that handling it yourself as your business continues to grow and scale will not be your best option. This is where proper content marketing management comes into the picture.

What is it in the first place?

Similar to what business owners do with their PR, communications, and customer service when their company grows over time, content marketing management entails designating the tasks of the craft to various professionals or a team of them. 

Over time, this strategy becomes more of a necessity than a luxury because helping hands are essential for coping with the workload that comes with business growth. Content creation, in itself, can be especially taxing when the amount on one’s plate becomes even more significant over time, which is why it makes sense to pass the tasks to a team that can handle the load for you!

The reality of content marketing management is that it’s the long-awaited answer that many business owners have been seeking as they understand that they’re not necessarily the most competent people for the job. By handing off the various tasks associated with content marketing to a big agency or team of experts, you can concentrate your efforts on factors that should be in your control while letting the professionals do the work for you. 

What your content marketing team should comprise of

While many agencies have their own “secret formation” that acts as their ticket to success, the truth about building a team to handle your content is that it takes three experts to unify the processes. Let’s go over the essential components of any successful and productive team in further detail: 

1. The strategist

Any practical approach has the foundation of a dependable strategy, and this is especially true when it comes to content marketing. With the help of a trained and seasoned content strategist, your team will have the necessary guidance and drive to put out content that will shoot your business straight towards achieving its marketing goals!

2. The executor

Once partnered up with the strategist, a content executor possesses the necessary tools to turn a leader’s ideas and set plans into real pieces of content that can be uploaded to online. By taking the time to hire a competent expert, you’ll be able to match the growing standards for content on the Internet well enough to reap the benefits of the strategy fully!

3. The integrator

The final piece of the puzzle for any content marketing team is a professional who is responsible for handling content integration so that all your efforts culminate with strategic posting and uniform work. While they may not necessarily be involved in the creation process, they help ensure that everything is maximized and incorporated as planned on the predetermined platforms set by a strategist.

Conclusion

As you get further into the practice of content marketing and take the necessary steps to grow your business, it’s vital to scale your efforts by supplementing your business with a dependable team to fulfill your visions. With the help of the three experts mentioned above, you’ll be able to reap the benefits of a well-built strategy in no time! 

We are a digital marketing agency that services businesses all over New Jersey. Our consulting experts are committed to providing excellence so that you’ll see results in no time. Get in touch with us today to see how we can help!

social media links for site

The impact that social media has not only on individuals but also on brands has made it an irreplaceable avenue for marketing strategies. Various platforms, such as Instagram, Facebook, and Twitter, allow businesses to reach into their desired demographic through the curated user base of each medium.

Linking to your social media platforms

Since redirecting to social media profiles have been so prevalent, it can be challenging for one to notice when it works and when it doesn’t. Linking to social media accounts is advantageous in tapping into the pool of users on one platform so that they can be directed to your site. Having these exit points from your website to your social profiles, however, aren’t always as efficient in improving your conversion rates.

In this article, we’ll share three practical guidelines in social media integration to help with your inbound marketing strategy:

1. Be mindful of your link placements

Over the years, social media platforms have become an everyday need. Even Web Hosting tools that contain built-in links, buttons, and widgets to connect to them are made accessible for any brand that wants to develop their website.

Most websites mindlessly keep these exit points in default, failing to realize that doing so can actually detract their customer’s attention away from making a transaction. Poorly placed link placements create holes in your ongoing dialogue with your customer, making you lose customers who already held an interest in your site.

2. Learn each platform’s advantages and disadvantages

Social media linking should only be used for the right purposes, such as offering something to your customers that aren’t present on your site. Keep in mind that each medium has its strengths and weaknesses, whether it’s a preferred platform by your demographic or if upload formats allow for diverse content to be shared.

Learn how each social media platform excels in the type of content that’s available for posting. At the same time, be aware of what you’re tweeting and think about how you can optimize the platform’s strengths to your advantage.

3. Keep your customers’ attention

Most websites are too focused on their follower and subscriber counts that they’re missing the opportunity to keep their audience’s attention. Know that there is no reward in asking a person to follow your social accounts since following them should actually lead users to your website and not the other way around.

Your website doesn’t have to always redirect to socials, especially if it distracts the customer’s attention. Most companies that delve into online retailing services don’t want their visitors to be bouncing from one site after another. This is why many of them give their users an environment that quickly and comfortably leads to a purchase. Remember that inbound marketing is mainly for your customers to be directed to your website so that they can engage in transactions and not engage in conversation on your socials.

Conclusion

The importance of using social media today has made it a valuable tool not only in connecting with friends and family but also to share news and find services. This is not to say that you should remove your social media profile links altogether. However, you do need to be more mindful of how the inclusion of one or all socials on your website will affect your business’ sales numbers.

Varemar is a digital marketing agency in New Jersey that specializes in helping businesses to create a more effective conversation with their customers on their website. Get in touch with us today to know more about how we can optimize your brand’s marketing strategies to reach your target demographic!

web design on two computers

For big and small businesses, the internet has played a pivotal role in growth and expansion. Online, companies are offered a myriad of opportunities to increase their customer base, improve their sales, and market to a broader audience. One of the best ways a business can make the most out of the internet is to develop its website and have it up and running, acting like a digital storefront where people can drop by for information, purchase items, peruse content, and more.

If this hasn’t convinced you that your business needs a website, then here are some of the huge benefits your company will enjoy once you have a website up online:

1. Boosts your popularity

Think of the internet as a long road, one lined with shops and stores where people travel every day to look for a variety of items. Imagine that this road contains millions of people. Your website is going to act like a storefront where people can visit to learn more about you and do business with you.

If you don’t have a website, you lose out on a lot of potential sales. Your website is your digital storefront, and not only does this allow people to visit you, but it allows them to share your name with others, attracting more and more customers to your business.

2. Reaches more people

Not only does having a website allow you to set up shop on a platform with millions of people on it every single hour of every day, but it will enable you to reach out to more people as well, especially for business who want to branch out of their locality.

When you run promotions, share news about an upcoming sale, or unveil a new product, having a website will allow you to tell more people about it. In turn, you end up with more people interested in what you do, resulting in a considerable boost in your customer base.

3. Acts as cost-effective market research

Market research takes up a lot of time and effort, especially if your marketers need to go out of their way to contact different people for surveys and the like. However, with a website up and running, this process becomes much more manageable.

In most cases, your website will have implemented what is called “search engine optimization,” or SEO for short. In SEO, there are many techniques, one of them being offering content with specific keywords. With those keywords, you can quickly identify which content is performing better, essentially telling you what your target audience is interested in. That data acts as insights that you can use to more effectively develop your products and services, as well as your marketing, making your business much more relevant and attractive.

Conclusion

Having a website developed for your company will give you benefits that make all your investments worthwhile. From increasing your reach to raising awareness about your brand, going online can be the difference between staying static as a business and growing in speeds you couldn’t ever have imagined. That said, it’s vital that you have a strong website, one that is well-designed and responsive. It goes without saying that if you had the most optimized website, but one that offers terrible user experience, it is only going to hurt your business rather than benefit it.

To ensure that you have a website that’ll boost your brand, why not work with us? We, at Varemar in New Jersey, offer web design services to help you get the website your business deserves.

reputation management on Instagram

In a digitally-oriented landscape where consumers across the world refer to the internet for reviews of products and services, having a prominent online reputation is critical for any business. 

Whether it’s in blog posts, different social media platforms, on review sites, magazine articles, in forums, and more, managing your online presence and reputation is critical if you want to keep your mentions positive. Online reputation management is a business-critical process, which means it deserves a spot in your list of priorities. 

In that regard, the list below explores different how improving your online reputation can impact your business in more ways than one: 

1. Online Reputation Management Builds Trust, Transparency, and Credibility 

When you improve your engagement with your audience and ensure there’s a dedicated team that can address issues, it can build your online prominence and promote your brand’s credibility. 

It also increases the chances of people sharing your brand, while transparent management establishes trust between your business and customers. Having an honest reputation and earning your customers’ loyalty also encourages more people to talk about your brand in a positive light. 

While you can’t control what they say about your business, managing your reputation fairly and responsibly is sure to boost up your credibility one way or the other. 

2. Allows You to See What You Need to Improve on From a Customer’s Perspective 

Brands that listen to their customers – be it through reviews, official complaints, or comments from social media, provide a more in-depth insight into some areas that your business needs to improve on. 

Understanding their expectations and needs are all factors that you need to produce better quality products or services every time, which leads to a boost in your reputation. 

Not to mention, showing people that you’re listening and applying their feedback also reveals your company cares for its customers as it makes them feel like they have the opportunity to share their experience genuinely. 

3. A Good Reputation Can Improve Employee Loyalty 

A wide-spread, trustworthy reputation not only attracts more customers and strengthens your relationship with your existing audience, but it also benefits your business in other ways. For one, it can invite future employees to consider your company in their job hunt, which is no small feat in a time where the job market is saturated. 

Even better is that it can also boost the motivation and loyalty of your existing employees, especially knowing that they work for a company that is receiving positive feedback from their target market. 

The Bottom Line

Managing your reputation is no longer as straightforward as it seems. Businesses now have different communication channels – from websites, micro-sites, to social networks. 

Building rapport with potential clients and customers means you have to keep track of all your touch-points; that’s why businesses often invest in a professional that can proactively help manage and improve your online reputation. 

If you’re looking for a social media management company in NJ, Varemar is your best option! Get in touch with us today to see how we can improve your online reputation. 

website design on two

The term “web design” often brings out thoughts revolving around themes, colors, shapes, sizes, and so on. This makes it easy to assume that web design is only about how your website looks. The truth, though, is that it’s so much more than that. Web design, while it plays a role in attracting customers, has another aspect that many people forget: search engine optimization (SEO).

There is a special relationship between SEO and web design, meaning that what you do to one affects the other. In fact, SEO has become one of the most integral parts of web design, and a bad organic search strategy can take a great toll on your site.

Your website could be three years old or brand new, but knowing how SEO and website are connected will help you increase the effectiveness of both. Here are three examples of how the two work together:

1. Website graphics

Website graphics with little-to-no regard for SEO can be incredibly damaging. In other words, even the aesthetics of your site are related to search engine optimization. While that 4K resolution image may look beautiful, it is going to take up a lot of space and will likely cause your site to load slower, which could be a severe blow to your SEO.

Other design elements that could hurt your SEO are features like Adobe Flash. Search engines like Google no longer look through them, meaning any content you put there will be missed out.

2. Loading speed and ranking

There are many websites out there that—although great in their own respect—suffer in rankings solely because of loading speed. There are many reasons a website may load slower, such as high-resolution graphics in the example mentioned above. Poor web design choices can make a major impact on a site’s SEO.

In the process of designing your site, be sure to ensure your website loads quickly and efficiently for SEO’s sake. Failure to do so will put your site behind your competitors and cause you to lose out on all the potential customers. When it comes to designing a website that converts, you want to ensure that it loads as quickly and smoothly as possible. 

3. On-page SEO

While there are three parts to SEO, the one that brings you to work directly on the site itself would be the aptly-named “on-page SEO.” 

Planning out a smart web design revolves around planning to rank on the SERPs. For example, when you strategize your website’s navigation design, you should be contributing to on-site SEO. 

Conclusion

As you can see, web design and SEO are interconnected in more ways than one. For this reason, when you go about designing your website, always keep SEO in mind. Anything poorly executed design-wise could very much hurt your organic rankings. 

If you aren’t a web designer or developer, it can be tough to know what site elements contribute to or take away from SEO. For that reason, we always recommend that you work with professionals. With their help, you will not only be able to enjoy a great looking website, but also one that is highly ranked.

Are you looking for a web design agency in New Jersey? Reach out to us on our website! We’re happy to help.