website on laptop

In the golden age of technology and amid the COVID-19 pandemic, your brand’s website is one of your biggest assets. You’ve created a great product or developed a valuable service, you’ve built a great mobile-responsive website that’s doing well in your keyword rankings, and you’re steadily growing a loyal customer base.

The question now is, how do you maintain that success? How do you keep your brand growing and help it become more and more competitive in a saturated online marketplace?

Here are five evergreen tips you should always keep in mind for your small business website:

1. Prioritize Your Customer Service Support

In a small business, every single customer is gold. As such, it is critical for you to put your customers first. No matter what industry you’re in or what product or service you carry, excellent customer service will always win the day.

This is especially crucial when running an e-commerce website. Any lapse in your service can push a customer to leave a negative review or make a negative post about your brand on social media. On the other hand, a good website experience can quickly turn a one-time customer into a loyal consumer who will recommend your brand widely.

One of the things that is sure to make any customer happy is responsiveness. Keep your email or chat support turnaround time to below 24 hours. In the face of minor errors or aberrations, responding quickly to a customer’s needs will still lead to brand loyalty and trust!

2. Use Data To Your Advantage

Data analytics should be your best friend. Data is the key to reaching your target market, understanding your customers’ needs, and growing your brand in the long-term. Analytics will lead you to further optimization of your website and more consistent lead conversion.

If you don’t already have a digital marketing team to help you with your website metrics and market research, it’s time to invest in those services today.

3. Think Long-Term

You likely already have many short-term targets that you want your brand website to meet. Maybe it’s a specific number of sales or website hits for the next few months or launching another product by the end of the year. But the key to your success will be to think long-term and plan well into the future. 

Long-term planning will give you the motivation to move toward a big goal. If you have plans and strategies for the next five years, you will be more confident about the decisions you’re making today!

4. Be Flexible

Digital marketing is a fast-moving industry, and trends go in and out of style in the blink of an eye. When running a website for your small business, you have to be open to feedback from your customer base and adapt to any market changes. 

Technology changes quickly, so you have to be ready to embrace new trends and keep ahead of the game.

5. Create Substantial Content

The most beautiful, stylish website in the world will get you nowhere if your website copy is dull and lifeless. You need substantial, punchy, high-converting content more than you need to hire a glossy web design agency. Pore through every page on your website and make sure that all your copy is well-placed, compelling, and error-free.

Conclusion

No matter how the world around you changes or how many digital marketing trends come and go, these are some of the basic things that you need to keep in mind for your small business website to be successful for many years to come. As long as you prioritize your customers and create persuasive content for your target audience, your brand will remain competitive.

Are you looking for a digital marketing agency in New Jersey to help your brand website reach your audience? At Varemar, we understand and satisfy the needs and desires of business owners, large and small. We offer social media strategies, SEO, web design, and other digital marketing services to grow your brand. Contact us today! 

typing on laptop

Nowadays, business owners looking to stick to modern trends and expand their reach digitally should consider managing a website. Aside from focusing on providing content to help you sell your products or services, you must also utilize excellent web design to ensure that your platform runs at full efficiency. 

This is where database-driven websites come in. These are an integral part of your business’ online presence and the entire eCommerce process. To fully understand how it works—and to optimize your online presence—it’s necessary to get a professional web developer to teach you the ins and outs of maintaining a website. 

What Is a Database-Driven Website?

A database-driven website is considered a dynamic website—which means that each page a visitor tries to load will undergo changes quickly without the need for a webmaster to step in. In such a setup, the web page acquires information from a database and adds it to the same page each time it loads.

If there ever needs to be any adjustments done to the database’s information, the web page involved will also experience the updates automatically. Database-driven websites are recommended for large-scale companies that often contain more significant amounts of data than small businesses.

Examples of Database-Driven Websites

Developing a website involves understanding the kind of website you plan to have for your enterprise. If you aren’t familiar with choosing a platform that will work best for your website, you can hire a web design company to help you select the right one for you. 

Typical database-driven websites involve:

ECommerce Websites

An eCommerce platform works well with businesses that deal with changes in prices, offers, and various services. It can assure you that your website can always provide your customers and visitors with updated information and fresh content.

Content Management systems

Content Management Systems (CMS) allow users to easily modify their website content without requiring programming and web development skills. Popular platforms that offer CMS functions include WordPress and Joomla, where you can benefit from user-friendly systems letting you produce content and edit them as you please.

Blogs  

Plenty of blogs and online community forums incorporate database-driven websites, especially since they need users to update their platforms frequently. The changes include managing comments or liking posts and come with immediate modifications on each page.

When Is a Database-Driven Website Necessary?

A business that has a website that relies on constantly changing information—such as eCommerce websites—definitely needs a database-driven website. With one, you can grab the opportunity to update your content much faster and easier. Apart from witnessing the changes happening almost in real-time, a webmaster can help you by simply performing a few tweaks.

Conclusion

Now is the time to consider bringing your business online and running a database-driven website. Whether you plan to put up an eCommerce website, CMS, or blog site, you can expect to have a better time managing your online presence by going database-driven. If you’re still worried about not entirely understanding the digital world, you can always reach out to a web design agency to help you have a better grasp of how everything works. 

Are you looking for a website design company in New Jersey to oversee your business website? Varemar is a web agency that offers design and development solutions to clients in need. Get in touch with us today to find out how our services work!

social media apps

The internet has made accessing news and information in general much easier for practically everyone. This has brought about a lot of advancements in several fields. Unfortunately, there’s also the other side of it: fake news and misinformation. Entrepreneurs, in particular, tend to get negatively affected when the wrong information spreads quickly, especially advice or tips when it comes to marketing through social media. A number of these erroneous claims are difficult to spot since, on paper, they seem to make some kind of sense.

You could end up doing more harm than good to your business with the wrong move on social media. Before you set about handling social media marketing, read on to see the most common myths on social media marketing, debunked:

Myth: “Content marketing is not the same as social media marketing.”

Social media marketing companies in New Jersey and elsewhere beg to disagree. Social media marketing is, after all, basically a platform wherein content can be distributed more conveniently. They are essentially co-dependent and need each other to flourish.

Myth: “Don’t put effort towards e-mail since, at this point, it’s outdated.”

E-mail is just as relevant today as it was when it first came out. Social media is a great leg up for many, but it’s definitely not something meant to replace other ways you can go about marketing. Don’t throw out your mailing list addresses yet, and continue to explore e-marketing. The effort and time you put into that will still bear fruit.

Myth: “The whole point of social media marketing is getting fresh customers in.”

Generating new leads and customers is definitely possible through social media. However, that’s not the point. Most people follow, subscribe, and like social media accounts of brands, companies, or organizations because they’re already fans in the first place.

Myth: “You can just ignore bad or negative feedback, and it won’t make a difference.”

Ask anyone that does professional social media services in NJ, and they’ll tell you this is a big, fat lie. While it’s obviously best to push what is good and positive about your brand, ignoring bad or negative feedback will not make it go away. It’s best to be proactive about these things and actually manage them because even the most insignificant-sounding snipe can blow up out of nowhere. 

This can lead to both potential consumers and repeat customers choosing another brand instead of yours. Respond strategically to negative feedback and make sure to do so in a timely manner. Aside from nipping any possibility of it spreading in the bud, you’ll be able to show people that you’re open to listening and that you are responsive to all types of feedback, not just the good stuff.

Conclusion

With all the information available on the internet, misinformation is likely. This is particularly dangerous for entrepreneurs at any level. Amongst the many myths out there are e-mail being outdated when it’s actually still necessary, and social media marketing being separate from content marketing when one cannot function without the other. 

Looking for social media services in NJ? Contact Varemar today! We have a dedicated team of growth gurus who can reliably handle your workload and consistently exceed your monthly, quarterly, and yearly goals.

facebook pixel

Advertising is incredibly valuable to businesses that run most of their advertising campaigns online, especially since digital marketing is the most cost-effective way to market a business. While it may seem like common sense to monitor results from advertising efforts, having the right skills and tools to read those results and turn them into insights for improving marketing campaigns can be a little more difficult. For platforms like Facebook, measuring these results and tracking conversions is possible with the Facebook Pixel tool. 

What is the Facebook Pixel?

When used correctly, Facebook can bring plenty of success to your business. This platform has significantly grown to cater to businesses and their advertising needs by developing tracking tools to enable marketers to have accurate data. The Facebook pixel is one of these tracking tools.

It works by adding a bit of HTML code on the backend of your website to track information on people who engage with your ads. This can be done with the expertise of a social media marketing agency. The Facebook pixel follows anybody who visits your website and tracks all their activity, from purchasing an item to filling up a form and even monitoring the pages they visit. The Facebook pixel gathers relevant information about them, such as their age, location, gender, interests, and other data. 

Using Facebook Pixel to Track Conversions

Tracking conversions using the Facebook pixel depends on the type of conversions you want to track. Here are several different ways to do it.

Basic Tracking

Setting up your Facebook pixel will automatically trigger basic traffic tracking. On the Business Manager page under Event Manager, you see a graph representing traffic directed to your site. The event Pageviews shows you exactly how many visitors your site is getting.

Custom Conversion Event

If you want to track direct-purchase conversions, then set up the Custom Conversion event on the Business Manager page. Use a custom URL (such as a Thank You URL) to redirect buyers so that Facebook can start tracking those visits as purchase conversions.

Facebook Advertising and ROI

Checking if your Facebook advertising investment brings you significant returns is important to find out if it’s worth continuing or if your ad strategy needs tweaking. You can check your ad’s performance in two ways. 

1. Run Lead Generation Ad

This is an ad where Facebook users answer a form found directly on your ad without being redirected to another page or leaving Facebook altogether. Note how many leads you end up generating and converting. Lead generation ads provide business owners with live data on whether your advertising efforts are working and worth having on Facebook. 

2. Run a Traffic Ad

Generate a discount code that is specific to the Facebook platform only, then run a traffic ad. This ad has a button that redirects the user to an external page, such as a landing page on your website. Discount codes specific to the Facebook and Instagram ecosystem can allow you to easily track conversions and get a better idea of your ROI. 

Conclusion

Running a Facebook ad might seem intuitive, but there’s a lot of work that goes into making them effective tools for monitoring conversions. By learning the ins and outs of Custom Conversion Events, running lead generation or traffic ads, and the basics of tracking, you can give more meaning to the numbers your ads are generating. With every conversion you track, you score another little slice of success for your business through your trusty ads. 

Are you in need of a social media marketing company in New Jersey? At Varemar, we offer our clients custom and professional web design as well as social media strategies, SEO, and digital marketing work to help small to medium-sized businesses grow. Get in touch with us today for your Facebook advertising needs and our other services!

Website design

Running a website entails a lot of work. Getting things done can also seem like an uphill task, especially since one wrong move can send your efforts tumbling down. You waste your time, money, and effort, only to experience less than ideal results—none of which help your business at all. 

You may have been hoping to attract a new wave of visitors, only to see that your stats barely improved. Perhaps your goal was to urge more visitors to take action, only to be left with even more abandoned carts. They leave and go, with no semblance of interest given to your brand.

In situations like these, most people would begin examining their content, marketing campaigns, and even SEO strategies. While all these are important to your site’s performance, bear in mind that other aspects are also crucial—especially your web design.

Making website design mistakes can hurt all your efforts, so it’s important to be aware. A little knowledge goes a long way, so here is a list of the most common web design blunders, and how you can properly evade their destruction:

Mistake #1: Resorting to clutter and inconsistency 

Too much of anything is never good, and this is the solid foundation of good website design. The goal of website design is to help your audiences go through your website as conveniently as possible, ensuring that they remain focused on what they came for. A cluttered website can only cause confusion, which can easily deter them from getting to know your brand.

To combat this mistake, make sure to keep things simple. Rather than thinking about everything you can possibly add to your website, you’ll want to run through each page and consider what needs to be removed. You’ll also want to stay as consistent as possible, particularly when it comes to layout and color schemes. 

Mistake #2: Choosing to use bad calls to action

Websites and all their contents have the main goal of calling visitors to action—whether it be through visiting other parts of the website, buying products, or contacting for services. This should be made salient through clear calls to action. Having poorly-constructed or poorly-placed calls to action, however, can hurt your website by not engaging your visitors as they should be.

Calls to action should be constructed clearly and prominently to guide viewers into action. They have to know what you can help them with, so it helps to keep your calls to action specific and easily accessible.

Mistake #3: Failing to see the importance of responsive design

Having your website set on the display of just one device can spell disaster if your visitors choose to view it on a different device. People nowadays will browse the internet with a wide variety of devices—phones, tablets, laptops, dual-screen monitors, and much more. Your web design, therefore, has to be responsive to the various displays of different devices.

If your website does not look good on multiple devices, then odds are that you will lose a significant portion of your visitors. With a huge percentage of the population now using mobile devices to browse the web, making mobile-friendly websites is now the de facto standard of web design. Your site has to keep its functionality and design even on mobile devices. Thus, adapting and optimizing your web design should be one of your most pressing priorities.

Work With The Best Web Design Company in NJ

It may not seem like it, but a good website design can greatly contribute to your brand’s success. Bear in mind that this is the first experience your prospects will be having, and first impressions always last. Done right, you’ll be able to build trust and ultimately, achieve loyalty and success. Make sure to keep these website design mistakes in mind!

For the best web design services in New Jersey, Varemar has you covered. We offer you cutting-edge solutions for your business needs, done by our talented team of designers. Reach out to us today to learn more!

computer typing

Organic reach may still be operating on the same rules, but it’s important to understand that minute changes happen constantly. In the realm of marketing, these minute changes can have effects that are either drastic or simple, making it vital to pay attention. Your posts on social media need to be constantly updated, with top-notch content specifically tailored to your audiences.

You’re definitely playing by the rules, but why is your organic reach slowly plummeting? You may fall into a state of panic, especially since organic marketing is where your strategic campaigns stand. Behind all your marketing efforts lie a solid social media presence, and anything that could compromise it will ruin your overall plans. 

The question now stands—how do you revive your organic reach? The competition runs rampant, so to stay on top, make sure to follow all the tips listed below:

Tip #1: Create a content strategy that resonates 

The best of things take time, and so we refuse to provide you with any shortcuts. If you wish your organic reach to survive, you’ll want to create organic content that performs well on your social media pages. You need to exert every drop of effort into creating a thoughtful and valuable post, which can compel your prospects and existing followers to engage.

To do so, revisit your audience. Pay attention to what currently captures their attention, which you can do so by taking a look at your analytics tool. You’ll want to scour the rest of the digital space for any trends, making sure to visit your competitors’ pages as well. Draw inspiration from various perspectives and from there, build your brand’s unique content.

Tip #2: Stay as consistent as possible 

In the realm of organic marketing, posting regularly and at the right moment helps you succeed. You need to know when your audiences are online and active, especially on social media giants like Facebook, Instagram, and Twitter. You’ll need to adjust accordingly according to the platform, however, so spend some time analyzing and studying all available data.

You need to post consistently, yes, but all these should contribute to a strong online presence. You’ll want to post as much as you can, but all these need to be driven by quality and value. Anything less will cause your organic reach to further decrease, leaving you with terrifying numbers. It’s all about long-term and sustainable growth!

Tip #3: Engage with faces

There’s no other way to place it—your audiences connect better with people. They’ll want to see more than just visual graphics of your products and services, as they seek social proof stating your brand will be worth the investment. Your consumers will also want to know the faces behind your company—and with that, the next logical step would be to build a community.

Showcase your company by lending the spotlight to your talents, including your company’s diverse values. Be inclusive of people, ensuring that individuals are represented fairly. You’ll want people to see themselves in your content, and therefore, in your brand.

Work With The Best Online Marketing Company In NJ

Your organic reach may be dropping, but bear in mind that it isn’t over yet. You can still combat your competitors and algorithm, even if the landscape is slowly changing. The idea is to find your anchor and play by the new rules, which can be done through all the tips enlisted in this guide. When it comes to organic marketing, fortune favors the bold.

If you’re on the hunt for social media marketing companies in New Jersey, Varemar has you covered. We offer you the most creative minds, who work tirelessly to ensure that you get the best possible results. With our tailored and unparalleled solutions, you’re guaranteed to reach growth. Schedule your strategy session with us today!

person on Facebook

As a business owner, you’re probably aware of the power of social media and its impact on your business and the whole internet culture. Nowadays, many companies have been built relatively fast and have garnered success overnight through a lucky viral tweet, a strong Instagram post, or a compelling Facebook post. 

Although many businesses reap social media benefits, there are some adverse effects when you play with this power. Sometimes, you may receive low reviews and feedback, or you may receive complaints regarding your service. Because of this, you need to ensure that your social media efforts are balanced and that you’re making necessary changes to provide quality service, and content is disseminated to the public. 

Because social media is one of the most robust online tools to grow your business, it’s only right to find ways on how you can maximize its complexities and work your way through it. Additionally, you can work with a social media marketing agency that can help you navigate the social media world. 

How do you know if the content you’re putting out is getting the right engagement and impressions you need for your business to flourish? That’s where social media analytics comes in. In this article, we’ll share with you ways to use it to help your business. 

Measure your online performance

When you’re utilizing various social media platforms for your business, you should know that you can use social media analytics to measure your brand’s online performance. With this information, you’ll be able to examine the content you create and optimize a strategy that will improve your analytics, ultimately improving your online presence and performance. 

At its core, social media analytics is data, and when you work with data, it can be quite complicated. When you work with a credible social media marketing agency, they’ll help you analyze this data and develop effective strategies to help meet your target and goals. 

With the help of social media analytics, you’ll get insights regarding the top target market topics, audience growth, customer service feedback and experiences, content engagement, and conversion rates. 

Improve your market presence

When working with social media analytics, the more data you gather, the more opportunities for you to find weak spots in your strategies that you can improve on. With this information, you’ll be able to make decisions on social media content that you’ll produce and modify business operations to enhance your market presence. 

Having this information will help you understand what content makes your target market tick, how they like to engage, and how often you should put out content. For this reason, it’s essential to keep track of your social media analytics so you can develop a comprehensive social media strategy to hit your goals. 

Grow your business

Social media analytics can help your brand in so many ways. Besides learning how to engage with your market and developing effective strategies, social media analytics can also help you grow your business by finding areas in your operations you can improve on. 

With the help of social media analytics, you’ll be able to gather information regarding customer service and how you can manage customer interactions better, find better ways to build a brand, and have more consistent, data-driven results. When you know the weak spots in your operations, you’ll be able to handle improvements and changes in your system much better.

Conclusion

Social media is an extremely powerful marketing tool that will help your business flourish in the digital marketplace. And when you understand its complexities and analyze the data that social media provides, you’ll create better strategies that will help your brand grow. So, start working hand-in-hand with social media analytics, collaborate with a social media marketing agency, and make better content for even better results!

Are you looking for a reputable social media marketing agency, NJ to work with? Varemar is what you’re looking for. We’re a digital agency with more than 25 years of combined marketing experience that produces quality marketing content for clients. We can help you build your company. Work with us today!

online marketing

The online reputation of your business is an integral part of your company’s success because users tend to rely on the internet to discover the next big brand to support. If you can provide the products or services they need and have positive reviews from your past customers to back you up, most consumers won’t hesitate to give you a chance!

Besides guaranteeing your online reputation management is intact, you need to achieve a high online ranking by utilizing social media platforms and relying on marketing campaigns to reach more customers worldwide. However, it can be challenging to gain a buyer’s trust, primarily if they have never heard about your brand.

The key to getting more consumers to choose your business over your competitors is to improve your online reputation management with the help of digital marketing services. Keep reading below to find out some facts about dealing with your brand’s online reputation. 

You Can’t Delete Negative Reviews, But You Can Deal with Them

No matter how hard you try, you need to accept that you can’t satisfy all your customers and meet their expectations as much as you want. There will always be some people who have negative things to say about your business—and they will go out of their way to post about it online.

Once they release their reviews online, you have no choice but to face it head-on instead of trying desperately to remove it to prevent it from tainting your reputation. Instead of feeling bad about the dissatisfaction you provided, it will help to avoid taking their criticism personally and strive to improve on your weaknesses.

Instead of avoiding your fears of not doing good enough, it’s important to show your customers that you can accept your mistakes and respond respectfully to their feedback. Afterward, you must prove that you’re taking the necessary steps to do better! As a result, your clients will admire you for it and will be convinced to continue supporting you.

You Need to Boost Your Online Reputation to Gain More Customers

If you’re worried about managing negative feedback, it’s integral to know that providing insufficient online reviews is a red flag for consumers considering to be your potential customers. Users today are inclined to look up reviews of a product or service they’re interested in before settling on their decision to purchase, regardless if they know the person or not.

Lack of online reputation may lead shoppers to assume that your brand is still new to the market or that you don’t have enough leverage to sell your products or services effectively. If they compare you with your competitors who have enough online reputation going, you are less likely to be chosen!

If you have both positive and negative reviews, it proves the authenticity of your business. After all, most customers believe a brand that has genuine reviews, and it doesn’t matter if they’re bad, at that! They will prefer seeing real feedback over fake ones because it proves that you don’t censor anything to attract more customers.

You Can Build Your Online Reputation in Your Own Way

Managing your online reputation isn’t just about relying on your customers to improve your brand image. You don’t have to wait around until they leave you their feedback to make something happen.

Sometimes, all it needs is a little push by reaching out to your clients, especially those who wrote negative reviews about your product or service. You need to take the initiative and find out why they weren’t satisfied and initiate the corresponding actions to prevent the situation from happening again.

If they notice your effort to make things better, you can convince your customers to revise their feedback to prevent damaging your business’s reputation. Besides that, your potential customers will realize how much you value their feedback, so they will make sure to always leave one for their future purchases.

Conclusion

Your online reputation matters because it’s what essentially makes or breaks your brand. Keep in mind that while you can’t get rid of the negative reviews you receive, you can deal with them professionally and work towards continually improving. If you require help, you can hire a digital marketing agency to monitor your online reputation management!

Are you looking for an online marketing company in New Jersey to manage your company’s online reputation? Varemar is a web agency that offers digital marketing solutions, including web and application design, reputation management, email campaigns, and eCommerce solutions. Get in touch with us today to schedule a strategy session!

email campaign marketing graphic

Email marketing is one of the least considered forms of running a campaign to boost business visibility because of all the myths and misconceptions that shroud it. However, the truth is far from it; millions of Americans check their emails every day and depend on them for various activities. An online marketing company in New Jersey can help boost your promotions to those signed up for your newsletter, which can be invaluable for conversions. 

With all the beliefs people have about emails, there is nothing more potent than the inbox of a person’s email address. People use their emails to sign up for all websites, which means that they undoubtedly do not want to miss a thing. Not many businesses are aware of the impact of an email marketing campaign, but any company can benefit from email outreach processes. Here are some myths about using this tool debunked by a digital marketing agency in New Jersey:

Customers Already Receive Too Many Emails Per Day

The avid user receives less than six emails per day from their favorite brands or websites. While other users might have more because of how their emails are linked to their banking accounts or business pages, most of them get filtered out quickly. Additionally, when customers receive emails from brands they love, they always take the time to open them instead of just leaving them unread. 

The chances are that customers are seeking new products from their favorite companies or even discount codes hidden in these quick-read newsletters. If a customer is really done with the brand in general, they usually unsubscribe from the mailing list, which is a fast fix using a link found in most newsletters. 

Inactive Users Should Be Removed from Mailing Lists

There is always a good chance that a person opens their emails and decides to read their newsletters and promotional offers tabs. When time is slow, many users take the time to do spring cleaning on their inboxes. During cleaning, people chance upon old emails, which often pique their interests, especially if your newsletters are well-made and exciting to read. 

If you find that users are inactive or haven’t been reading your emails, sending a personalized email to ask about their email preferences can help. This way, you don’t leave things to guesswork and reward them with a coupon or an entry to a giveaway. 

Being Flagged for Spam Happens Too Often

Overall, getting a flag for spam usually never happens, as consumers don’t take the time to do comprehensive reports for emails they don’t like. They’d instead just unsubscribe and leave it at that. If you find that you have continuously been reported for spam, it can be great to take a step back and look at your emails’ quality. 

If there are multiple grammatical errors, broken links, or other poorly made graphics, this can look like a scammer email and require immediate fixing. Think about how you’re approaching email marketing, and you’ll find that there can be plenty of improvements you can make. 

Emails Are Easily Ignored

While spamming people with multiple emails a week can be a bit bothersome, it has been found that four emails a month can significantly increase conversion rates. It goes without saying that making each email sound the same can make things monotonous and unexciting to click-through. However, if you work on your emails well and have a good posting plan that opens up new horizons to leads once a week, your chances of making a sale are greater. 

After all, these people signed up for a mailing list because they found something interesting, and therefore have it on their horizons for purchase. Give people some coupon codes or discount reminders, and you’ll be on your way to making a sale in no time. 

Conclusion

Emails still prove to be one of the most effective ways to market, provided that they are done right and with substance. Investing money in a digital marketing agency in New Jersey to conduct email marketing will be a great way to get started locally before moving to the international scene. Always remember that emails are still essential parts of how people log-in and sign-up for accounts, which means it’ll be here to stay for the coming years. 

Varemar is one of the top online marketing companies in New Jersey that offers website design, application design, reputation management, SEO, and more. When seeking assistance from a digital marketing agency, be sure to choose one that does it all and allows you to focus on your business itself. Get in touch with us today and let us boost you to the top of the online world.

dark mode

When people look back to how websites looked during their dial-up internet days, most users would see templates of low-resolution images, a structureless layout, kitsch GIFS, and blocks of text with little-to-no attention to the font’s readability. 

Fast-forward to 2021, and businesses in every niche will see that the world wide web is all about embracing the digital shift and taking the user experience to the next level. After all, 2020 was a challenging year for everyone, that’s why the new year welcomes positive changes to boost productivity. 

Seeing the role of web design in attracting customers and strengthening your competitive position online, consider the innovative design ideas below to catapult your business ahead of the game:

Trending #1: Eye-Catching Retro-Inspired Fonts 

Minimalism is a design trend that has been booming over recent years, and for good reason too! While there’s no doubt that the iconic negative space and clean design can still pack a powerful punch, the internet will likely start the new year with a bang by taking the highlights of old design trends to give it a fresh twist. 

In this case, it’s all about using vintage-futurism typography to give content a visually striking touch, all while maintaining a modern spin and readability. It’s a homage to the past that is a feast to look at, but it’s a purpose-driven change that ensures users feel present as they browse your website. 

Trending #2: Multimedia Web Browsing Experience

Back when Friendster and Myspace was all the rage, people could integrate flashy images and their top-charting playlist on their page to give it a personalized touch. However, businesses found these multimedia elements distracting from their core message, which can act as a roadblock in the buyer’s journey.

With the increasing demand for going online in light of all the social distancing in 2020, it makes sense for multimedia content such as visuals, text, video, and audio to make a comeback to create an enriching online experience. 

Of course, it comes with critical tweaks, such as prioritizing simplicity when melding motion and audio to your content. When it comes to adding music to websites, providing people the option to play or pause is a must for a more interactive feel. 

Trending #3: Dark Mode

From the rise of the internet to its ascent to its golden years, white space has always been a fundamental design choice for different websites. 2021 is going back to black as dark more dominate the screens, making the shadow-inspired aesthetic one of the best changes that come with energy-saving benefits for users.

The Bottom Line: Staying on Top of the Biggest Web Design Trends for a Strong Start in Your New Year

As the world becomes increasingly digitally-oriented, businesses of every size and industry strive to keep up with the times, that’s why websites become sophisticated every year as it considers several aspects that bolster your online identity: the visual appeal, branding, navigation, quality, and more. 

Why Choose Us?

Our expert team at Varemar represents one of the best social media management companies in New Jersey, one that strives to help small to medium-sized businesses grow. From web design, digital marketing, SEO, reputation management, and other social media services in NJ, get in touch with us today to see how we can get your content in front of your target audience.