5 Evergreen Tips For Your Small Business Website

In the golden age of technology and amid the COVID-19 pandemic, your brand’s website is one of your biggest assets. You’ve created a great product or developed a valuable service, you’ve built a great mobile-responsive website that’s doing well in your keyword rankings, and you’re steadily growing a loyal customer base.

The question now is, how do you maintain that success? How do you keep your brand growing and help it become more and more competitive in a saturated online marketplace?

Here are five evergreen tips you should always keep in mind for your small business website:

1. Prioritize Your Customer Service Support

In a small business, every single customer is gold. As such, it is critical for you to put your customers first. No matter what industry you’re in or what product or service you carry, excellent customer service will always win the day.

This is especially crucial when running an e-commerce website. Any lapse in your service can push a customer to leave a negative review or make a negative post about your brand on social media. On the other hand, a good website experience can quickly turn a one-time customer into a loyal consumer who will recommend your brand widely.

One of the things that is sure to make any customer happy is responsiveness. Keep your email or chat support turnaround time to below 24 hours. In the face of minor errors or aberrations, responding quickly to a customer’s needs will still lead to brand loyalty and trust!

2. Use Data To Your Advantage

Data analytics should be your best friend. Data is the key to reaching your target market, understanding your customers’ needs, and growing your brand in the long-term. Analytics will lead you to further optimization of your website and more consistent lead conversion.

If you don’t already have a digital marketing team to help you with your website metrics and market research, it’s time to invest in those services today.

3. Think Long-Term

You likely already have many short-term targets that you want your brand website to meet. Maybe it’s a specific number of sales or website hits for the next few months or launching another product by the end of the year. But the key to your success will be to think long-term and plan well into the future. 

Long-term planning will give you the motivation to move toward a big goal. If you have plans and strategies for the next five years, you will be more confident about the decisions you’re making today!

4. Be Flexible

Digital marketing is a fast-moving industry, and trends go in and out of style in the blink of an eye. When running a website for your small business, you have to be open to feedback from your customer base and adapt to any market changes. 

Technology changes quickly, so you have to be ready to embrace new trends and keep ahead of the game.

5. Create Substantial Content

The most beautiful, stylish website in the world will get you nowhere if your website copy is dull and lifeless. You need substantial, punchy, high-converting content more than you need to hire a glossy web design agency. Pore through every page on your website and make sure that all your copy is well-placed, compelling, and error-free.


No matter how the world around you changes or how many digital marketing trends come and go, these are some of the basic things that you need to keep in mind for your small business website to be successful for many years to come. As long as you prioritize your customers and create persuasive content for your target audience, your brand will remain competitive.

Are you looking for a digital marketing agency in New Jersey to help your brand website reach your audience? At Varemar, we understand and satisfy the needs and desires of business owners, large and small. We offer social media strategies, SEO, web design, and other digital marketing services to grow your brand. Contact us today!