When you have an e-commerce website, your web design is often what makes or breaks it. This is because your website is the primary platform for selling your products. And when your website is designed poorly, it can reflect negatively on your sales. So, here are some website design tips that will hopefully improve your e-commerce website.
1. Keep Your Web Design Simple
When designing an e-commerce website, your web design must be user-friendly and straightforward. Your website should look good but not overly sophisticated. You don’t want to scare away your potential customers with a complicated design.
One of the best ways to make your website simple yet functional is to have a grid-based layout. A grid-based design is good because it allows your visitors to scroll the page down and see the products easily. Grid-based website designs are great because they don’t clutter your website with a lot of information and elements.
2. Design Your E-Commerce Website with Your Customers in Mind
When designing your e-commerce website, you should keep your customers in mind. It would be best to design your website to maximize the customer experience. An excellent way to think about it is that you are designing your website for your customers.
An excellent example of this would be when designing your product page. You want to give your customer as much information about your product as possible. This will allow them to make an informed buying decision.
A great way to help your customers with their buying decision is to create an e-commerce product comparison chart. This chart allows your customers to compare similar products and make an informed buying decision.
3. Make Your Content Easy-to-Scan
Your e-commerce website’s product pages and product listings should be easy-to-scan. If your product pages are cluttered with too much information, your visitors will probably leave the page and go somewhere else.
For a quick example: If you create a product listing and want to include the shipping cost, you don’t want to add it to your product description. Instead, you want to add it to a separate section of your e-commerce website.
This allows your visitors to quickly scan the page and find the information they are looking for. Another good idea is to include an “Add to Cart” button at the end of your product descriptions. This will allow your visitors to quickly add your product to their shopping cart.
4. Prioritize Branding
One of the most important things you should do when designing your e-commerce website is to prioritize your branding. This means that you should include your brand on every page of your website. You should also have a prominent logo and tagline.
For example, you should have your company name at the beginning of your product listings. This is what your visitors will see first on your website. This is good because it will help your visitors recognize your products and brand.
You also want to stress your branding through your store design. You should use your branding colors as the backdrop for your shopping cart and checkout buttons. This will help reinforce your brand in your customer’s minds.
Overall, your e-commerce website should be simple, easy-to-scan, and easy-to-browse. You want your website to maximize your customer’s experience. You want them to come to your e-commerce website and immediately be able to find the product they are looking for.
Improve your e-commerce website with the help of Varemar. We are a web agency that offers web design services in New Jersey. Varemar works with its team of talented website developers to create custom, professional websites for any organization. Schedule your strategy session now!