It’s now common for clients looking for legal services to rely on online resources. Whether it is for family law, personal injury, or divorce, they will likely search the web for potential attorneys in their locality.
However, did you know that many law firms don’t have a business website to this day? Rocket Matter shows that about 40 percent of small law firms don’t have websites. If they do, only 53 percent of them have organized site content, while 97 percent do not integrate any personalized content. Along with this is the fact that 70 percent do not even have calls-to-action (CTAs) on their homepage.
What many law firms and solo legal practitioners fail to realize is how useful and beneficial a website is for their business. If you are still unconvinced, here are three valuable reasons your law firm needs to have a website:
1. It helps you reach out to a wide range of clients
As mentioned above, most legal consumers rely on the Internet to search for prospective lawyers. Gone are the days when they needed to drive around and search for legal offices in the locality or get recommendations from family, friends, or colleagues.
For this reason, it’s imperative to have a website as an online representation of your legal firm. It’s not enough to have one, but you have to utilize Search Engine Optimization (SEO) tactics to ensure that your target audience will find your site.
On the other hand, having a website allows you to promote your brand and services to a wide range of clients, no matter where they are. With this, you can have a global reach through a robust website for your legal firm.
2. It is a cost-effective way of driving new business
Marketing is such a costly endeavor wherein you have to allot funds for various promotional materials and advertising forms. Even law firms and legal practitioners should promote their services to earn some clients regularly.
In the past, you would have to shell out a considerable amount of money for full-page ads, billboards, radio promotion, or TV advertising. Today, you can easily create a business website, and it will do the rest. At the same time, you will still need to employ effective digital marketing strategies to develop online visibility, earn more clients, and increase profitability.
3. It is more than a marketing tool
For the most part, you might think of a website as a marketing tool. Sure, it serves as a digital hub where you can promote your services and connect with your potential clients. Nevertheless, it can actually accomplish more than you might expect.
For one, it serves as an effective way to manage your reputation and build your credibility. Two, it allows you to engage with new clients and old ones to form a loyal client community. Three, it serves a digital hub where you can conduct business transactions with your clients. Ultimately, your website becomes a source of information for your clients through blog posts and other valuable pieces of content that you produce.
As potential clients turn to the Internet for their legal cases, you should consider creating a website for your business or redesigning your existing one. As discussed above, it helps you reach out to a wide range of clients, is a cost-effective method of driving business, and is more than a marketing tool. Apart from promoting your legal services, a website also upholds your core business values and builds meaningful relationships with your clients.
We’re a full-service digital marketing company in New Jersey that offer various online solutions, from digital marketing to reputation management down to website design. If you are looking for professional website design services, get in touch with us today to see how we can help!