Running a website entails a lot of work. Getting things done can also seem like an uphill task, especially since one wrong move can send your efforts tumbling down. You waste your time, money, and effort, only to experience less than ideal results—none of which help your business at all.
You may have been hoping to attract a new wave of visitors, only to see that your stats barely improved. Perhaps your goal was to urge more visitors to take action, only to be left with even more abandoned carts. They leave and go, with no semblance of interest given to your brand.
In situations like these, most people would begin examining their content, marketing campaigns, and even SEO strategies. While all these are important to your site’s performance, bear in mind that other aspects are also crucial—especially your web design.
Making website design mistakes can hurt all your efforts, so it’s important to be aware. A little knowledge goes a long way, so here is a list of the most common web design blunders, and how you can properly evade their destruction:
Mistake #1: Resorting to clutter and inconsistency
Too much of anything is never good, and this is the solid foundation of good website design. The goal of website design is to help your audiences go through your website as conveniently as possible, ensuring that they remain focused on what they came for. A cluttered website can only cause confusion, which can easily deter them from getting to know your brand.
To combat this mistake, make sure to keep things simple. Rather than thinking about everything you can possibly add to your website, you’ll want to run through each page and consider what needs to be removed. You’ll also want to stay as consistent as possible, particularly when it comes to layout and color schemes.
Mistake #2: Choosing to use bad calls to action
Websites and all their contents have the main goal of calling visitors to action—whether it be through visiting other parts of the website, buying products, or contacting for services. This should be made salient through clear calls to action. Having poorly-constructed or poorly-placed calls to action, however, can hurt your website by not engaging your visitors as they should be.
Calls to action should be constructed clearly and prominently to guide viewers into action. They have to know what you can help them with, so it helps to keep your calls to action specific and easily accessible.
Mistake #3: Failing to see the importance of responsive design
Having your website set on the display of just one device can spell disaster if your visitors choose to view it on a different device. People nowadays will browse the internet with a wide variety of devices—phones, tablets, laptops, dual-screen monitors, and much more. Your web design, therefore, has to be responsive to the various displays of different devices.
If your website does not look good on multiple devices, then odds are that you will lose a significant portion of your visitors. With a huge percentage of the population now using mobile devices to browse the web, making mobile-friendly websites is now the de facto standard of web design. Your site has to keep its functionality and design even on mobile devices. Thus, adapting and optimizing your web design should be one of your most pressing priorities.
Work With The Best Web Design Company in NJ
It may not seem like it, but a good website design can greatly contribute to your brand’s success. Bear in mind that this is the first experience your prospects will be having, and first impressions always last. Done right, you’ll be able to build trust and ultimately, achieve loyalty and success. Make sure to keep these website design mistakes in mind!
For the best web design services in New Jersey, Varemar has you covered. We offer you cutting-edge solutions for your business needs, done by our talented team of designers. Reach out to us today to learn more!