The impact that social media has not only on individuals but also on brands has made it an irreplaceable avenue for marketing strategies. Various platforms, such as Instagram, Facebook, and Twitter, allow businesses to reach into their desired demographic through the curated user base of each medium.
Linking to your social media platforms
Since redirecting to social media profiles have been so prevalent, it can be challenging for one to notice when it works and when it doesn’t. Linking to social media accounts is advantageous in tapping into the pool of users on one platform so that they can be directed to your site. Having these exit points from your website to your social profiles, however, aren’t always as efficient in improving your conversion rates.
In this article, we’ll share three practical guidelines in social media integration to help with your inbound marketing strategy:
1. Be mindful of your link placements
Over the years, social media platforms have become an everyday need. Even Web Hosting tools that contain built-in links, buttons, and widgets to connect to them are made accessible for any brand that wants to develop their website.
Most websites mindlessly keep these exit points in default, failing to realize that doing so can actually detract their customer’s attention away from making a transaction. Poorly placed link placements create holes in your ongoing dialogue with your customer, making you lose customers who already held an interest in your site.
2. Learn each platform’s advantages and disadvantages
Social media linking should only be used for the right purposes, such as offering something to your customers that aren’t present on your site. Keep in mind that each medium has its strengths and weaknesses, whether it’s a preferred platform by your demographic or if upload formats allow for diverse content to be shared.
Learn how each social media platform excels in the type of content that’s available for posting. At the same time, be aware of what you’re tweeting and think about how you can optimize the platform’s strengths to your advantage.
3. Keep your customers’ attention
Most websites are too focused on their follower and subscriber counts that they’re missing the opportunity to keep their audience’s attention. Know that there is no reward in asking a person to follow your social accounts since following them should actually lead users to your website and not the other way around.
Your website doesn’t have to always redirect to socials, especially if it distracts the customer’s attention. Most companies that delve into online retailing services don’t want their visitors to be bouncing from one site after another. This is why many of them give their users an environment that quickly and comfortably leads to a purchase. Remember that inbound marketing is mainly for your customers to be directed to your website so that they can engage in transactions and not engage in conversation on your socials.
The importance of using social media today has made it a valuable tool not only in connecting with friends and family but also to share news and find services. This is not to say that you should remove your social media profile links altogether. However, you do need to be more mindful of how the inclusion of one or all socials on your website will affect your business’ sales numbers.
Varemar is a digital marketing agency in New Jersey that specializes in helping businesses to create a more effective conversation with their customers on their website. Get in touch with us today to know more about how we can optimize your brand’s marketing strategies to reach your target demographic!