3 Optimization Tips to Boost Your eCommerce Conversion Rates

The eCommerce industry is probably entering a renaissance era as more businesses and consumers prefer to do their shopping online. Due to the 2020-2021 lockdowns, people finally realize that eCommerce sites are pretty much how we’re going to do most of our shopping moving forward. With that being said, you need to build a strong online presence for your eCommerce business with the help of a digital marketing agency in NJ. Here are some tips to help you boost your website’s conversion rate.

1. Use a Heatmap Tool

Increasing your conversion rates is all about having access to the right data, so you know which parts of your website need some tweaking. One effective way to do that is by using a heatmap tool to understand what your customers do on your eCommerce store and how they interact with its elements. 

Heatmap tools can give you a comprehensive idea of what’s going wrong and where the disconnect lies. For those who aren’t familiar with it, heatmap tools assess your customers’ behavior by studying where or in which section of your website they spend most of their time on. This is an excellent way to find out what are your website’s weaknesses and address them properly.

2. It’s Not All About a Site’s Functionality

It’s definitely an advantage to have a website that works properly and looks good. However, a site needs to do more than just look pretty and run smoothly. It also has to loop visitors in, make them loyal, and stand out from the competition in an ever-crowded field. This requires you to be creative and think outside the box. 

Use every online marketing tool at your disposal like creative copywriting, music, or posts that are inspiring and based on current events. It all boils down to personalization, which is a crucial driving factor for customer loyalty. In fact, about 50% of customers see personalization as something that makes them want to come back for more, so don’t be afraid to be different.

3. Make Sure There Are No Hidden Surprises

Cart abandonment is a problem that many eCommerce companies deal with. Checkout abandonment happens when your visitors leave your website after adding an item to their cart. This means they were interested in buying products or services from your store, but something happened that made them abandon your website before making their purchase.

According to cart abandonment statistics, 18% of users abandon their carts because the process is too lengthy or because there are hidden costs that they’ve suddenly encountered. Those hidden costs could probably be due to shipping fees being added to the final price, which can be a major turnoff for many people.

To avoid this from happening, you need to show the prices of all your products and services along with shipping charges shown upfront. This actually makes your visitors don’t suddenly feel cheated upon checking out. It’s basically just a matter of being more transparent.


These three tips are just three of the most effective ways to increase your conversion rate. If you want to build a good, strong, and profitable eCommerce website, you will do well to follow these tips.

Varemar is a  digital marketing agency offering a range of services to help small to medium-sized businesses grow and thrive in a volatile and competitive market. We’re not like any other digital marketing agency in NJ because we work with talented developers, marketing consultants, and industry experts to deliver you world-class digital solutions. Contact us whenever you need digital marketing or website design services in NJ.