Email marketing is a great way to enhance your relationship with your clients and foster new ones. However, not many people actually interact with emails sent by companies. If you want to get better results, it’s important to incorporate the right email marketing strategies into your campaign. Here are some email marketing strategies you can use to achieve better results.

Personalize Emails

You’ll have higher chances of engagement if you make your emails more personalized. But how are you supposed to achieve this when you’re sending bulk emails?

Well, thanks to the advancements in AI technology, mass email personalization can be achievable. Email personalization can happen at different levels. Perhaps the most common one is by using the recipient’s name in the emails you send them. This is done using a template and email marketing tools that automatically add the recipient’s name to the email.

If you want to take email personalization further, you can try sending different emails to different contacts. The emails you send can be based on where they are currently in your sales funnel. 

For example, when a user subscribes to your newsletter, they will automatically receive an email welcoming them. And if a user has some items left in their cart, you can send them an email reminding them about these items and prompting them to make the purchase. You can even give them a special discount to encourage them further.

Optimize Your CTAs

When sending out emails, you’d want the recipient to perform the desired action by clicking on the CTA. This action can depend on what you want to achieve. For example, you may have an item on sale, and by clicking on the CTA, the user can add the discounted item to their cart.

To gain enough clicks on your CTA, you need to optimize it. This can include making sure the CTA is visible and strategically placed in the email. You may use links or take it further with some buttons. You can even experiment with different CTAs to see which ones are getting the most clicks.

Make Emails More Mobile-Friendly

People are constantly on their phones. And it is more likely that a person is checking their emails through their phone than on a computer or laptop. So, it’s important to make your emails more mobile-friendly so that users won’t have a hard time viewing your email through their mobile devices. 

To make your emails more mobile-friendly, it’s best to use good mobile-responsive templates. You should also avoid using large image files as they may take a while to load on mobile devices and render poorly. It’s also best to keep your emails short, so they can be easy to read on a mobile device’s smaller screen. 

In Summary

For a successful email marketing campaign, you have to make your emails more appealing to the recipients. Some effective email marketing strategies you can use include email personalization, CTA optimization, and mobile-friendly design. With these email marketing strategies, you may be able to achieve better results for your campaign and improve overall sales.

Create successful marketing campaigns with the help of Varemar. We are a digital marketing agency in New Jersey that offers digital marketing, website design, reputation management, e-commerce, and email campaign services. Our handpicked team of seasoned, niche-specific professionals is chosen to serve your business and your industry alone. Schedule your strategy session today!